MEDIA BUYING | TV | RADIO

Ever feel like you are not getting the most advertising for the dollar from your media rep? Chances are that if you are not using a marketing agency to purchase your media, you are either paying too much or you are not getting as many placements as you should (and sometimes, it’s both). Having an agency for media buying can help you get the most amount of advertising for your money.

Media buying is simply the process of negotiating with a media producer for advertising space and the amount of money spent for that space.

Although this sounds easy enough, there are many factors that go into the purchase price of advertising. Some of these factors include the size of the media buy, relationship with the media company, and timing. This can be tricky to manage while you are running the other parts of your company.

Boiling Point Media has over eleven years of experience in media buying across many different traditional and digital media platforms, especially in television and radio. We build advertising solutions for our clients that are designed to best reach their target audience. These plans are developed to determine the length and combination of commercial spots, the markets, and timing for advertising, the networks and programs that fit your audience and the frequency, as well as reach and target rating points (TRP) requirements. Our experience allows us to purchase advertising space for our clients in order to reach a large number of targeted people at reduced costs.