- Advertising jingles are a unique form of advertising that can help a brand uniquely stand out in the mind of the consumer.
- Advertising jingles help your brand stand out from the crowd with the emotions they elicit.
- Choose Boiling Point Media to create your advertising jingle.
Some of the most clever advertising work is not the advertisement itself, but the jingle that comes along with it. Jingles are easy to learn, but hard to forget. For this reason, jingles are one of the most underrated, yet most powerful marketing tools available. Most of the jingle’s we mention, you’ll recognize immediately. That is because jingles strike an emotional cord and sometimes even an emotional bond with the brand. Jingles become more than songs but representations of the brand identity, as well the emotional memories accompanying them. In what follows, we discuss some successful examples of brand jingles and then reveal what has made them so successful.
What Is An Advertising Jingle?
An advertising jingle is a short, catchy tune that accompanies a brand. It is designed to be memorable and create a strong emotional connection. The ultimate aim of a jingle is not only to increase recall of a brand but also to bring the consumer closer to purchase. There are numerous brand jingle’s out there, and I would say some of them are so effective that they are universal. Some of the jingles that might come to mind include those of State Farm, Toys R Us, and McDonald’s. People can usually recall a jingle once it is played more than a few times. With such power, and with such a low cost, jingles are underrated as marketing tools.
Examples Of Famous Advertising Jingles
There are so many famous jingles that are played everyday, but receive little recognition. That is, until they are played again, and again, and again. Jingles are unique in that they can awaken memories that may have been dormant, but when heard, bring strong emotions to the surface.
Oscar Meyer
If you simply look at one of the earliest commercials made, you will be captivated by the cute face that sings that O-S-C-A-R M-E-Y-E-R song. But what this kid earns in cuteness factor, is very much heightened by the endearing quality of the jingle. This is what creates the perception that the Oscar Meyer brand is a trustworthy one, and a brand that you should, with no second thoughts, give to your kids for lunch. The jingle communicates the company’s value, its selling points, and its target audience, all within the space of a few seconds. Chances are, you’ve remembered this one well past your childhood years.
Meow Mix
This exceedingly playful and catchy jingle aims to create some distinct musical moments in most households. With its direct audience in the forefront of this jingle, and a clever way of expressing it, this jingle is one of the strongest examples of what a brand can do to elicit emotional memory. One of the reasons it is really distinct, is that not only are we addressing cats, but we’re speaking in their language, making it immediately recognizable, and also lighthearted and warm. The universal language of cat carves a special emotional connection in the mind of many a cat owner.
Kit Kat
The Kit Kat jingle is another very memorable jingle that has been mentioned in popular tv shows like The Office. It is an incredibly endearing jingle that is no doubt associated with good memories that create an emotional bond between the consumer and the brand. It not only makes you want to sing its catchy tune, but also get up and buy a Kit Kat bar.
Why Are Advertising Jingles So Effective?
Advertising jingles are a really unique part of advertising. Rather than just remembering the jist of a commercial, you will likely remember a whole jingle. Because of the emotional values people associate with jingles, a person is more likely to remember a jingle and the emotional bonds it elicits. A jingle also helps a brand stay front-of-mind with its consumers and think of first when a product within this business category is needed. Jingles have an effect far greater than that that the typical commercial has. A jingle also more easily allows us to remember and shape the elements that makeup a brand’s identity, and is more likely to be shared through word of mouth.
Create Brand Identity
Advertising jingles effectively communicate key information like values, target audience, and unique selling points. With that said, advertising jingles can fill in a large picture of a brand’s identity for the consumer. Because it is more memorable than the commercial itself, it is easily recalled and can help to bring to mind all the qualities the brand wants to promote with greater ease.
Establishes Easy Brand Recall
A jingle is one of the most memorable parts of any advertisement. Often jingles work when you are prompted by a commercial, exposure to the product or simply an associated memory, the advertising jingle is remembered first. Because it’s easy to come into your mind, it’s easier to remember than other information. For that reason, brands with jingles are often remembered more readily.
Creates An Emotional Connection
You probably recalled the jingles in this article almost immediately. That is because jingle’s don’t only offer information to consumers, they create an emotional bond. Emotional memories are created whenever you hear a jingle, so that when you remember, or hear that jingle again, you recall emotional memories that you’ve identified with that brand. Because emotional memories are usually the strongest, this is one of the best ways to promote your brand.
Promotes Word Of Mouth
Unlike a commercial, a jingle is more likely to promote word of mouth. Because it is often catchy and has more emotional weight, a jingle is more likely to be repeated out loud by the consumer and between friends of the consumer. This recall and sharing of the jingle can make an advertising jingle more impactful than a social media post going viral.
Are Jingles Still Being Used?
One recent jingle you might recall, is that of Kay Jewelers. To refresh your memory, that is: Every Kiss Begins With Kay. This brand plays heavily with the emotional sentiment drawn upon in the commercial, and also explains exactly the outcome its gifting should warrant. The brand’s identity also more easily comes to mind when thinking about its product category: jewelry. Mazda’s Zoom zoom will also elicit memories. Memories of speed and of driving in exotic terrain. While it may be that you were more likely to see a jingle in a commercial from years ago, smart brands are still using them and getting better results.
Choose Boiling Point Media To Create Your Advertising Jingle
At Boiling Point Media you will find professionals who are experts in creating jingles & effective advertising. We know about brands and we are aware of the compelling evidence supporting jingles. In the local OKC area, you might have heard some of our jingles including the jingle for Edmond Hyundai. By using a catchy tune or phrase to describe your company, we will ensure that you stand out from other brands with a message no one will be able to forget. With decades of experience in marketing, Boiling Point Media is the place to go. We can get your jingle or creative message out and raise brand awareness. Contact Boiling Point Media today to see how we can bring your business or brand to its boiling point!
Boiling Point Media is a full service marketing agency located in the heart of Oklahoma City. At Boiling Point Media, our team is a unique group of creative minds, very knowledgeable in all things marketing including creating catchy jingles. Additionally, our team excels in all mediums used in the digital marketing process like email marketing, social media marketing, SEO, and PPC so that we can choose the best marketing platforms to reach our client’s desired target market. We would love to chat with you so give us a call to discuss how we can help you build your brand and take your company to its boiling point!