- Reels are short videos that are easy to make and are fun to watch on Instagram and other social media platforms.
- The benefits of posting reels include showcasing your brand and entertaining your audience.
- Contact Boiling Point Media to start creating effective reels on social media today.
The amount of success reels has had on Instagram since its inception in 2020 is nothing short of phenomenal. Despite the content variety available on Instagram, reels has shown the maximum growth compared to Stories and Posts. Social media marketing is as big as ever, and if you aren’t taking advantage of the latest trends, you’ll be missing out on a larger audience.
What Is A Reel?
Reels were developed to compete with TikTok’s content, but they have transformed how people use social media in general. They’re a great way for people to grow their brands and businesses. As a result, users now spend significantly more time on social media platforms, continuously scrolling through and interacting with different reels. It’s safe to say that reels are a great social media marketing method for connecting with your target audience.
Top Social Media Platforms To Put Reels On
In general, reels are short videos designed to grab people’s attention. This means that they can be posted just about anywhere because nowadays, people want to see quick content that gets straight to the point. Instagram, YouTube and TikTok are great examples of platforms to put your reels onto. These platforms are crafted to grab and hold viewers’ attention within seconds, delivering enough content to entertain without being overwhelming.
Benefit Of Using Reels
Instagram reels are an excellent way to increase your reach and engagement. The Instagram algorithm favors reels, leading to more frequent appearances on users’ feeds. They offer a subtle way to showcase your products to your audience without being overly promotional. Additionally, reels are accessible to everyone because you don’t need a big budget or professional equipment—just a smartphone with a good camera will do.
Ways To Effectively Use Reels To Promote Your Business
With the ability to create whatever you want, reels are a great tool for promoting businesses. They allow you to showcase your product or brand, present your team to your audience, educate, and entertain people.
Showcase Your Products Or Brand
Many businesses, like Louis Vuitton (which averages around 4 million views per Reel), have successfully employed this approach of showcasing their products and brand on social media. Focus on crafting engaging, high-quality videos to maximize impact. Make sure your videos are filmed in good lighting, demonstrate the product in action, incorporate appealing music and sound effects, and use text overlays. Don’t forget to include a call-to-action at the end as well.
Make Your Team Personable
Once you’ve introduced your brand, it’s crucial to spotlight your team members. Create a Reel featuring them as they discuss their roles, the unique value they bring, and their quirks. This approach not only fosters a sense of unity among your employees but also demonstrates to your followers how much you appreciate your team. Display each team member on social media through daily activities, waving to the camera, with their names and titles displayed as they appear.
Teach People A Related Skill
From showing how to make chocolate chip pancakes to giving tips on achieving perfect beach waves, Instagram is a platform where people teach their followers new skills every day. As an expert, the scope of what you can share is limitless. Use reels to demonstrate expertise to your audience. Start by brainstorming and listing some how-to ideas, and then begin creating your social media content.
Share Facts
Reels are a great way to share facts about a business or a product. For instance, many businesses get calls for services that are quick and non-profitable. By providing reels with tips about these services, this can help businesses avoid nuisance calls and focus on higher ROI services.
Entertain
Everyone enjoys a good laugh from time to time, and memes are a great way to provide that. Advertisements that provide humor tend to have greater recall & response. By providing reels that entertain, you have a greater chance of having the viewer turn into a customer. This can be done with original ideas or even turning a meme into a reel. This is actually done pretty easily. Simply overlay a GIF, video, or image onto a 9:16 background to create engaging content. Entertaining your audience on social media has never been easier.
When Is The Best Time To Post A Reel?
The best time to post a reel on social media depends on the day of the week you want to post it and the social media platform you want to post on. This information can generally be found through research reports on the web or even contained within social media posting software. SocialPilot, a powerful social media management tool, allows you to upload reels directly to Instagram and you can schedule your reels from the tool’s dashboard for optimal posting times, ensuring they are published when you’re most likely to attract the highest engagement.
Should I Use A Marketing Company To Create A Reel?
Marketing companies have the expertise to help you successfully reach a target audience. They create marketing strategies designed to deliver immediate and long-term results, expanding your social media presence while staying within your budget. Whether you have a small startup or a well-established company, social media advertising is a potent and cost-effective method that can drive results, boost customer loyalty, and elevate your overall marketing strategy. Marketing agencies are great for this.
Choose Boiling Point Media To Create Effective Reels
If you are ready to elevate your social media campaigns, collaborate with Boiling Point Media. From initial design concepts to comprehensive custom development, along with all the marketing and branding support you need, our friendly and experienced team members will help you reach your marketing goals. Get started today by getting to know who we are and what we do outside of social media marketing. We look forward to helping you create the best possible Instagram reels for your social media platforms!
Boiling Point Media is your one-stop destination for all things marketing! Along with marketing, we also provide production services through our film production and visual effects studio. You can also view our thread of blog posts to explore everything we write about. Reach out by giving us a call, seeing us in person, or sending a message online. We guarantee we will answer any questions regarding Instagram reels!
Contact Boiling Point Media
Contact Boiling Point Media today to learn more about creating effective reels and marketing programs.
Phone
405-286-9635
info@boilingpointmedia.com
Address
Boiling Point Media
7801 N Robinson Ave
Oklahoma City, OK 73116