Digital Marketing Specialist
Summary:
Boiling Point Media is hiring a Digital Marketing Specialist who will play a vital role in implementing an array of digital marketing strategies for our clients. This position reports to the Digital Manager and works closely with the Account Executive team to deliver high-quality work.
The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. We are looking for someone who has experience with project management, social media management, and Google Analytics. Above all, this person must be adaptable and enjoy working on different types of projects on a weekly basis. It is a requirement to be flexible in this role, and be a person who is willing to help wherever help is needed.
Responsibilities:
- Set and leverage digital marketing strategies using all necessary tools (e.g. website, emails, social media, paid ads and blogs)
- Research products, services and current strategies to identify new opportunities
- Analyze web traffic metrics and suggest solutions to boost web presence
- Create, track and monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns and budgets
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Write copy and schedule social media posts
- Stay up-to-date with digital technologies developments
- Executes projects to be high quality, on time and cost-effective/on budget
- Fosters timeline development and monitors progress, ensuring deadlines are met
- Works with project managers to ensure team is aligned to client requirements
- Provide campaign performance reporting and analysis to clients
- Define and set-up digital conversion events
Requirements
- Two to three years of full-time experience in digital marketing or advertising
- Superior communication skills
- Strong project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners
- Strong interest in technology or digital marketing
- Proven work experience as a Digital marketing strategist
- Demonstrable experience with SEO and SEM practices
- Experience implementing and optimizing Digital campaigns (Adwords, Social, Display)
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Strong writer with social media management experience
About Boiling Point Media
Boiling Point Media is an advertising agency and production studio that specializes in creative solutions and optimal results for our clients. Since 2008, Boiling Point Media has operated out of its Oklahoma City office, providing turn-key film production and full-service advertising and marketing solutions for the entertainment industry, automotive, healthcare, education and home services.