Connected TV | OTT
Over-the-top (OTT) refers to video content services that stream content using the internet and forego the traditional method of streaming digital entertainment through a cable provider via a set-top box to a TV. Connected TV (CTV) is a television that is connected to the internet and can stream OTT content. A traditional television can easily become a CTV with devices like Apple TVs and Roku boxes that can easily connect to a traditional television.
OTT advertising is ad placement on services that stream video content to a CTV or similar smart device. The technological appliances identified as OTT include the following : :
– Streaming boxes (Apple TV, Amazon Fire TV, Android TV, Samsung Allshare Cast)
– HDMI sticks (Chromecast, Roku, Amazon Fire TV Stick)
– Smart TV (through in-TV apps like Netflix or HBO Go)
– Game consoles
– DVR set-top boxes
– Internet-enabled smart blu-ray/DVD players
OTT advertising is an incredible way to gain as much reach as traditional television advertising without the guess-work. With Connect TV and over-the-top (OTT) advertising, you can now pinpoint your target audience based on demographic data and public land surveying information. Getting the right message in front of the right person at the right time has never been easier.
What our OTT advertising services will do for you : :
With OTT advertising you will also enjoy the advantage of a 96 percent view rate of commercials on CTV advertising devices. That means not only will you be reaching your desired target audience, but they are almost guaranteed to view your advertisement. OTT advertising also allows you to measure foot traffic to your brick and mortar location as a direct result of your advertisement.
– Design advertisements with relevant content for your target audience.
– Target locations using GPS data to serve OTT/CTV ads
– Target users based on keywords, context, online behavior and demographics.
– Increase overall viewer engagement.
– Nearly 100% view rate of advertisements.
– Measure online and physical foot-traffic as a direct result of advertising campaign.
CTV usage and OTT streaming is most popular with the 18-34 year old age demographic. However, it is rapidly gaining traction across all age groups, making OTT and CTV advertising a necessary component for any comprehensive digital strategy today.
Contact us today and get started building your OTT advertising campaign!