WORDS THAT SELL
You may be thinking, “why do I need a copywriter, I can write?” You might be able to write but can you write copy specifically for advertisements? Copywriting is the backbone of your website and advertisement content. Copy is the one part of your advertising and marketing efforts you do not want to leave to the amateurs. This is due to the specific nature on how content needs to be written.
Copywriting is a specific style of writing content done for advertisements, webpages, social media posts, and more. None of your other marketing and advertising tactics will matter if your copy is not strong, engaging, and professional. SEO copywriting is also essential for website optimization and Google search rankings. Without excellent long-form copy on your website, search engines will pass over your website in favor of the competition.
At our Oklahoma marketing agency, our copywriting services are performed by highly qualified and experienced writers and content creators. We will create the ad copy necessary for your digital marketing as well as for traditional marketing and marketing collateral. We use the latest software and techniques in keyword research to ensure that your content’s copy is optimized to reach the audience you want to reach as well as rank high in search engine result pages.
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Boiling Point Media’s copywriting services is a multifaceted service which will develop copy that is:
- Engaging, creative and grammatically correct content
- Retains your organization’s brand and voice
- Long-form content that meets SEO best practices
- Inclusive of comprehensive keyword research
- Will increase click-through rates and engagement for advertisements
- Adhears to best digital practices for webpages, social media marketing, blog posts and Google ads
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The creation of text for advertisements that compels a viewer to make an interaction with the business
Although you are able to write, copywriting is an art form. A copywriter is able to take an idea, place it into a compelling story, insert keyword searchable text, and have an end user take action because of what is written. This takes a lot of experience as well as staying up on marketing and writing trends.
The amount of time it takes to create copy really depends on the project and the amount of copy required. Copy for a programmatic display ad is going to take less time than developing copy for your website. A project review will help to determine the length of time it will take to create the copy you need.
We offer copywriting services for all traditional and digital advertising mediums. This includes, but is not limited to:
- Social media posts
- Digital videos
- Meta descriptions
- Yellow page ads
- Direct mail
- TV commercials
- Radio commercials
- Marketing collateral
The short answer is yes. Of course it’s cheaper to do it yourself. The question becomes, how good are you at writing content that will engage a viewer to take action? This is where a good copywriter/marketer can be of great assistance.