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Connected tv | ott

 WHAT IS connected tv | ott advertising?
You might be looking at the performance of your television advertising and wondering why you are receiving less response than you used to. Especially when you read articles that television programming is being watched more than ever. Part of this reason is due to the online shift of television viewers. With streaming services, there is now a lot of competition for TV programming viewership as well as your advertising dollar.

Over-the-top (OTT) refers to video content services that stream content using the internet and forego the traditional method of streaming digital entertainment through a cable provider via a set-top box or a satellite to a TV. Connected TV (CTV) is a television that is connected to the internet that can stream OTT content. A traditional television set can easily become a CTV with devices like Apple TVs and Roku boxes. With a wide range of streaming service platforms, how do you effectively reach your target market?

OTT advertising is an incredible way to gain as much reach as traditional television advertising without the guesswork. Boiling Point Media works with these streaming platforms and will place your advertisements within the proper programming based upon actual viewer data. Our creative department will create you a high quality video that will leave a lasting impact. Getting the right message in front of the right person at the right time has never been easier.
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With OTT advertising you will also enjoy the advantage of a 96 percent view rate of commercials on CTV advertising devices. That means not only will you be reaching your desired target audience, but they are almost guaranteed to view your advertisement. Some of the OTT advertising services Boiling Point Media will assist you with are:

  • Design advertisements with relevant content for your target audience
  • Target locations using GPS data to serve OTT/CTV ads
  • Appropriate placement of ads across many different steaming services
  • Target users based on keywords, content, online behavior, and demographics
  • Increase overall viewer engagement
  • Nearly 100% view rate of advertisements
  • Measure online and physical foot-traffic as a direct result of advertising campaign


Over The Top (or OTT) is a general term for the streaming video industry. OTT ads refer to the ads that appear on a streaming video. OTT advertising is similar to television advertising in that video advertisements are displayed before, after and during a featured video segment.  The biggest difference is that OTT refers to the general industry and ads that are attached to video that is consumed online versus television advertising, which is considered solely offline, where ads are attached to video which is consumed through a television set via traditional network or traditional cable stations

The first step to advertising on OTT is the same as the first step in choosing any marketing platform.  Complete a SWOT analysis of the different streaming services to determine which service or services will be the most effective at reaching your targeted audience.  From there, you should go into the steps for creating effective video.  Seems like a lot, call Boiling Point Media and we can help

Yes, OTT is different from digital video.  Although both terms deal with digital videos, digital video refers to general video content provided across a multitude of platforms, while OTT refers to the streaming video industry as a whole as well as the ads that are attached to the digital videos.

No, OTT is not the same as streaming. Digital video, especially on a video platform like YouTube or Netflix, is streamed while the OTT ads are attached to the streaming video. Most people do not stream ads.

OTT advertising are the ads that appear at some point within a digital video provided by a streaming service. These types of streaming services include:

      1. Smart TV’s through apps and app stores
      2. Streaming boxes like Amazon Fire TV and Apple TV
      3. HDMI sticks like Roku and Chromecast
      4. DVR set-top boxes
      5. Internet enabled DVD & Blu-ray players
      6. Video game consoles