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search engine marketing

WHAT IS pay-per-click advertising & SEM?

You may have heard of this company called Google. They developed this way to categorize almost every website in the world and make it easy for someone to find these sites. This idea became so popular that businesses started giving money to Google to have their websites placed at the top of different pages. Although Google didn’t create search engine marketing (SEM), they definitely pioneered SEM into what it is today.

Originally, SEM was the term for the combination of paid and unpaid marketing efforts on search engines like Google, Bing, & DuckDuckGo. Now the term really applies to the paid search advertising on these search engines. Another commonly used term for SEM is pay-per-click advertising or PPC. Simply put, SEM involves bidding in an online action, for ad placement on specific keyword searches, performed by someone performing a search. The search engines will display ads from the bidders based upon a multitude of factors. What gets tough is setting up and managing your SEM campaign. This is because the auction never ends, search terms change, algorithms change, and much more.

The marketing team at Boiling Point Media has successfully executed many SEM campaigns for Oklahoma businesses. The planning that we do to select the correct keywords and write the best optimized ads allows us to get a lower cost-per-click than the average. Search engine marketing should be a core component of your overall marketing plan and we can make it a success.

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pay-per-click marketing works for you

Paid search is a strategy that generates immediate results for your online presence. While our web designers and SEO specialists ensure that your website maintains a strong internet ranking, SEM ensures immediate visibility and activity on your website. Our SEM services include:


Search engine marketing is the process of gaining traffic and visibility from search engines. This originally included all paid and unpaid efforts. Today, SEM is a term solely for paid search, some times called Pay-Per-Click (PPC) advertising.

SEO is the process of increasing the amount of visitors to a website by getting the site to appear higher on a results page returned by a search engine (also known as a Search Engine Results Page or SERP). SEM refers to the paid marketing on a search engine. These ads generally appear at the top and bottom of a SERP.

SEM is a direct marketing medium that helps to generate qualified traffic to your websites while increasing brand awareness. The higher your website ranks in search engines, the more likely consumers will visit your website and choose to do business with you

Although SEM is supposed to be a term to recognize all marketing efforts on a search engine, it is typically used to describe paid search activities versus unpaid search activities. Search Engine Marketing is usually synonymous with the terms Pay-Per-Click (or PPC) or Google Adwords (now Google Ads). 

The term SEM is meant to cover marketing activities inclusive of both search engine optimization (SEO) and pay-per-click (PPC). More often than not, SEM is used interchangeably with PPC so although they are not the same thing, the terms are often used the same.