WHAT IS PAY-PER-CLICK ADVERTISING & SEM?
You may have heard of this company called Google. They developed this way to categorize almost every website in the world and make it easy for someone to find these sites. This idea became so popular that businesses started giving money to Google to have their websites placed at the top of different pages. Although Google didn’t create search engine marketing (SEM), they definitely pioneered SEM into what it is today.
Now the term really applies to the paid search advertising on these search engines. Another commonly used term for SEM is pay-per-click advertising or PPC. Simply put, SEM involves bidding in an online auction, for ad placement on specific keyword searches, performed by someone performing a search. The search engines will display ads from the bidders based upon a multitude of factors. What gets tough is setting up and managing your SEM campaign. This is because the auction never ends, search terms change, algorithms change, and much more.
The marketing team at Boiling Point Media has successfully executed many SEM campaigns for Oklahoma businesses. The planning that we do to select the correct keywords and write the best-optimized ads, allows us to get a lower cost-per-click than the average. Search engine marketing should be a core component of your overall marketing plan and we can make it a success.
READY TO GET STARTED?
PAY-PER-CLICK MARKETING WORKS FOR YOU
Paid search is a strategy that generates immediate results for your online presence. While our web designers and SEO specialists ensure that your website maintains a strong internet ranking, SEM ensures immediate visibility and activity on your website. Our SEM services include:
- Market segmentation
- Demographic targeting
- Keyword research
- Flexible budget
- Increased online visibility
- Continuous analysis and evaluation
- Quantifiable results
STILL HAVE QUESTIONS? NO PROBLEM!
WHAT IS SEARCH ENGINE MARKETING?
WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?
WHAT ARE THE BENEFITS OF SEARCH ENGINE MARKETING?
WHAT IS ANOTHER NAME FOR SEARCH ENGINE MARKETING?
IS PAID SEARCH THE SAME THING AS SEM?
HOW CAN WE HELP?
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