- Social media management is what allows audiences to find your business organically.
- Benefits of hiring a social media manager includes the reassurance that the posted content aligns with your company’s goals and audience interests.
- At Boiling Point Media we want to help you and your business see a stronger online presence, have improved brand awareness, and increase audience engagement.
Nowadays, in order to be successful, companies NEED a social media presence. It is how you gain an audience, how a lot of companies sell products or services, and so much more. In our increasingly digital world, it is hard to get word out without being online. This is the case for many things but especially companies and businesses who would like to sell something. Social media has quickly evolved from simple posts of your toes in the sand, to a major digital marketing tool that requires strategy, skill, and time investment. This is where social media management comes in. A social media manager ensures content not only gets posted but also aligns with business goals and audience interest. Along with that, with algorithms and platforms constantly changing, having an expert guide your social media presence is necessary to stay competitive.
What Are Social Media Managers?
A social media manager is responsible for overseeing a brand’s social presence, strategy, and daily activity across platforms. Social media management is what keeps brands on track and keeps them seeing positive engagement. The tasks of a social media managing team entails content planning, creation, scheduling, community engagement, and analytic tracking. This team works to ensure a consistent voice through all posts and platforms. The social media managing team helps turn passive posting into active marketing with measurable returns that businesses can see.
What Are Common Social Media Platforms?
In our current world, there are many different social media platforms coming out or revamping every few weeks. As most of us know, there are a few different ones that remain as the main ones where we, as consumers, visit daily. Social media managing accounts for any of these platforms. It is platforms like Instagram, X (Formerly known as twitter), Tik Tok, Linkedin, Facebook, and more. Not all platforms are built the same. Social media managing entails figuring out exactly what platforms will best suit your business. If your target audience is younger adults, you may be looking for Instagram and Tik Tok. Where if your audiences are older adults, you may be looking into Facebook and Linkedin.
Benefits Of Hiring A Social Media Manager
There are several benefits to hiring a social media manager, from customer engagement to post analysis. We will go over some of the key benefits of hiring a social media manager, together.
Post Consistency
One of the first benefits of hiring a social media manager is that they know how to create post consistency that’s favorable with specific platform algorithms. A social media managing team will make sure that your company is posting consistently. This is key for the social media platform algorithms and to keep audiences engaged. A social media managing team will create a content schedule to ensure there are no long gaps or random posts in the middle of the night. The post consistency goes along with the company voice and visuals to help build a stronger brand recognition. A good example of a company that has good post consistency is Shiloh Adventures’ Facebook. They get their event calendar ready for the month and then create a social media content calendar based off of events that they have or holidays.
Customer Engagement
A social media managing team can do a plethora of things including take care of your customer engagement. Social media managers reply to comments, DM’s(Direct Messages), and @ mentions. Customer engagement is a crucial part of maintaining and creating stronger connections with your customers. Prompt engagement can help prevent small issues from becoming huge PR problems.
Content Research
One of many people’s favorite benefits of hiring a social media manager is that they don’t have to do their own content research. That’s part of a social media management team’s job! A social media manager stays up to date on platform updates, trending hashtags, and viral formats. By keeping these in mind, your social media manager will be able to keep your company’s online presence heightened. Social media managers understand what is going to resonate with your target audience based on data and trends, as well as what has worked for your business in the past. To see a good example of successful content research, check out this car dealership’s TikTok. You will notice that a lot of their posts are funny and enticing, but are also still related to car buying/dealership life.
Post Analysis
Another benefit of hiring a social media manager and team is the fact that they are experts at understanding post analytics. Regular reports help businesses understand what content works and what content doesn’t work. Social media managers track metrics like engagement, reach, and conversions to evaluate the success of your social media accounts. Data insights guide strategy as well as the adjustments to the strategy in order to improve future campaign performance. Performance tracking helps to ensure your business’s investment in social meda is delivering tangible results.
Overall Expertise
The overall industry/social media expertise is one of the most important benefits a social media manager can offer. A skilled manager brings knowledge in branding, strategy, design, customer service, as well as analytics to heighten your brand’s presence online. The work of a social media managing team combines creative and analytic skills to build a cohesive and successful social media presence. They know exactly what tools and scheduling platforms to use for maximum efficiency and impact. The strategic mindset helps to align your social media accounts to broader business and marketing goals. Most importantly, they know exactly what times to post content based on their research, which will ultimately deliver a unified, expert driven approach to social media.
Are The Benefits Of Hiring A Social Media Manager Worth It?
Hiring a social media manager is well worth it. A social media managing team will help boost sales, help create a loyal customer base, and even grow customer relationships through social media interactions. One of the main benefits of hiring a social media manager is that it allows business owners to focus on core operations while ensuring the company’s social media is handled professionally. With the digital space becoming more competitive it is important to have an expert in your corner, this is becoming essential to a business’ success.
Hire A Social Media Manager From Boiling Point
Social media is what we are good at! Our Oklahoma based, social media marketing company specializes in assisting businesses with their social media advertising strategy. Having a social media manager from Boiling Point will give your business the push it needs. We will put together a plan of action that will increase your followers as well as traffic to your website. Parts of our strategy will include:
- In-depth research to determine which social media platforms will best reach your target audience.
- Campaign strategies that accomplish your goals and meet budget requirements.
- Creative posts that accurately represent your brand & are tailored to your target market.
- Content that works for you and generates measurable results.
- Open lines of communication & continuous consultation throughout the campaign.
- Regular evaluation and reporting to ensure optimal Return On Investment.
The friendly and experienced team at Boiling Point Media has the expertise needed to create successful outcomes for any business SEO and PPC strategies. We are passionate about all things marketing. That’s why we are proud to offer SEO, PPC, web design, social media management, and more. Explore who we are and what we do for a glance at the many talented specialists that make the magic happen at Boiling Point Media.
Contact
Contact Boiling Point Media Contact Boiling Point Media today to learn more about how we can create tailored social media content with the latest industry trends.
Phone: 405-286-9635
Email: info@boilingpointmedia.com
Address: 7801 N Robinson Ave, Oklahoma City, OK 73116