Digital Strategist

Title: Digital Strategist
Job Type: Full Time
Location: Oklahoma City
Experience: Entry Level
Pay: Based on experience and skill level

Job Description:  Boiling​ ​Point​ ​Media​ ​is​ ​seeking​ ​a​ ​highly​ ​motivated,​ ​creative​ ​individual​ ​with​ ​experience​ ​and​ ​a passion​ ​for​ ​connecting​ ​with​ ​current​ ​and​ ​future​ ​customers to join our team as a full​ ​time Digital Strategist.​

 

Job Duties:

  • Administrate​ ​the​ ​creation​ ​and​ ​publishing​ ​of​ ​relevant,​ ​original,​ ​high-quality​ ​content.
  • Identify​ ​and​ ​improve​ ​organizational​ ​development​ ​aspects​ ​that​ ​would​ ​improve content
  • Create​ ​a​ ​regular​ ​publishing​ ​schedule.
  • Implement​ ​a​ ​content​ ​editorial​ ​calendar​ ​to​ ​manage​ ​content​ ​and​ ​plan​ ​specific,​ ​timely marketing​ ​campaigns.
  • Promote​ ​content​ ​through​ ​social​ ​advertising.

Job Responsibilities:

  •  Manage​ ​social​ ​media​ ​marketing​ ​campaigns​ ​and​ ​day-to-day​ ​activities​ ​including:

-Develop​ ​relevant​ ​content​ ​topics​ ​to​ ​reach​ ​the​ ​company’s​ ​target​ ​customers.
-Create,​ ​curate,​ ​and​ ​manage​ ​all​ ​published​ ​content​ ​(images,​ ​video​ ​and​ ​written).
-Monitor,​ ​listen​ ​and​ ​respond​ ​to​ ​users​ ​in​ ​a​ ​“Social”​ ​way​
-Conduct​ ​online​ ​advocacy​ ​and​ ​open​ ​a​ ​stream​ ​for​ ​cross-promotions.
-Develop​ ​and​ ​expand​ ​community​ ​and/or​ ​influencer​ ​outreach​ ​efforts.
-Oversee​ ​design​ ​(ie:​ ​Facebook​ ​Timeline​ ​cover,​ ​profile​ ​pic,​ ​thumbnails,​​ ​etc.).
-Design,​ ​create​ ​and​ ​manage​ ​promotions​ ​and​ ​Social​ ​ad​ ​campaigns.
-Manage​ ​efforts​ ​in​ ​building​ ​online​ ​reviews​ ​and​ ​reputation.​ ​Monitor​ ​online​ ​reviews.
-Analyze​ ​key​ ​metrics​ ​and​ ​tweak​ ​strategy​ ​as​ ​needed.
-Compile​ ​reports​ ​for​ ​management​ ​showing​ ​results​ ​or ROI.

  • Become​ ​an​ ​advocate​ ​in​ ​social​ ​media​ ​spaces,​ ​engaging​ ​in​ ​dialogues and​ ​answering​ ​questions​ ​where​ ​appropriate.
  • Demonstrate​ ​ability​ ​to​ ​map​ ​out​ ​a​ ​comprehensive​ ​marketing​ ​plan.​ ​Drive​ ​strategies​ ​that are​ ​proven​ ​by​ ​testing​ ​and​ metrics.
  • Monitor​ ​trends​ ​in​ ​social​ ​media​ ​tools,​ ​applications,​ ​channels,​ ​design​ ​and​ ​strategy.
  • Implement​ ​ongoing​ ​education​ ​to​ ​remain​ ​highly​ ​effective.
  • Analyze​ ​campaigns​ ​and​ ​translate​ ​anecdotal​ ​or​ ​qualitative​ ​data​ ​into​ ​recommendations and​ ​plans​ ​for​ ​revising​ ​social​ ​media,​ ​content​ ​marketing,​ ​SEO​ ​and​ ​social​ ​advertising campaigns.

Qualifications & Experience:

  • Possesses​ ​knowledge​ ​and​ ​experience​ ​in​ ​traditional​ ​marketing. Marketing/Design/Communications​ ​degrees​ ​are​ ​welcomed​ ​but​ ​not​ ​required​ ​with relevant​ ​work​ ​experience.
  • Demonstrates​ ​creativity​ ​and​ ​documented​ ​experience​ ​in​ ​social​ ​media.​ ​(Give​ ​links​ ​to profiles​ ​as​ ​examples).
  • Experience​ with​ ​content​ ​marketing​ ​theory​ ​and​ ​application.
  • Experience​ ​sourcing​ ​and​ ​managing​ ​content​ ​development​ ​and​ ​publishing.
  • Exhibits​ ​the​ ​ability​ ​to​ ​jump​ ​from​ ​the​ ​creative​ ​side​ ​of​ ​marketing​ ​to​ ​analytical​ ​side, able​ ​to​ ​demonstrate​ ​why​ ​their​ ​ideas​ ​are​ ​analytically​ ​sound.
  • Displays​ ​in-depth​ ​knowledge​ ​and​ ​understanding​ ​of​ ​social​ ​media​ ​platforms​ ​can​ ​be​ ​deployed​ ​in​ ​different​ ​scenarios.
  • Maintains​ ​excellent​ ​writing​ ​and​ ​language​ ​skills.
  • Displays​ ​ability​ ​to​ ​effectively​ ​communicate​ ​information​ ​and​ ​ideas​ ​in​ ​written​ ​and video​ ​format.
  • Practices​ ​superior​ ​time​ ​management.
  • Is​ ​a​ ​team​ ​player​ ​with​ ​the​ ​confidence​ ​to​ ​take​ ​the​ ​lead​ ​and​ ​guide​ ​other​ ​employees when​ ​necessary.​
  • Makes​ ​evident​ ​good​ ​technical​ ​understanding​ ​and​ ​can​ ​pick​ ​up​ ​new​ ​tools​ ​quickly.
  • Maintains​ ​a​ ​working​ ​knowledge​ ​of​ ​principles​ ​of​ ​SEO​ ​including​ ​keyword​ ​research
    and​ ​Google​ ​Analytics.​ ​Highly​ ​knowledgeable​ ​in​ ​the​ ​principles​ ​of​ ​“Search​ ​and Social.”
  • Possesses​ ​functional​ ​knowledge​ ​and/or​ ​personal​ ​experience​ ​with​ ​WordPress.

If you have what it takes send your resumes to info@boilingpointmedia.com