- OTT advertising is advertising that takes place on digital streaming platforms such as Netflix, Hulu, or TikTok.
- There are many ways to save money while using OTT advertising to promote your brand.
- Let Boiling Point Media help you run OTT advertising to ensure that your ads are targeted and engaging!
When your marketing budget is limited, as most are, it’s hard to know where your money should be focused. What will get you the most bang for your buck? Let’s look into OTT advertising and how you can make it fit your budget!
What Is OTT Advertising?
Over-The-Top (OTT) advertising is internet based advertising that takes place on various digital entertainment platforms such as YouTube, Hulu, Tiktok, or Amazon Prime. While running ads on streaming platforms feels similar to running traditional CTV, these ads are directed to your target audience rather than being run blindly through a cable channel or satellite. It’s like commercials without the guesswork. OTT advertising is marketing for the modern day!
How It’s Different From CTV Advertising
Connected TV (CTV) is a television that is connected to the internet that can stream online content. OTT advertising is based within the internet itself. The difference between the two boils down to this: CTV takes place on television while OTT advertising can take place on anything with an internet connection that streams video. This means that OTT ads can run on laptops, smart tvs, smartphones, and even Amazon Fire Sticks!
Types of OTT Advertising
- Overlay ads: Overlay ads are pop-ups that appear at the top or bottom of the screen while viewing content. They are usually clickable and direct you to an online landing page.
- Banner ads: OTT banner ads show up at the top or bottom of the screen when viewing content. Typically, banner ads don’t interrupt the viewing experience.
- In-video ads: In-video ads are the modern equivalent of commercials. Your content will pause and a video ad will play, for about five to thirty seconds. These ads can play any time during the viewing experience.
Best OTT Advertising Platforms
It’s hard to pinpoint the exact best platforms since these platforms (and the trends surrounding them) are always changing. However, the ones listed below have all proven to be successful in their own ways when it comes to OTT advertising!
Netflix
Even though it used to be a subscription-based platform only, Netflix now offers an ad-supported tier. While inventory is still limited, Netflix’s vast subscriber base makes it a great place for OTT advertising!
Hulu
Hulu offers a blend of both subscription video on demand (SVOD) and advertising based video on demand (AVOD), offering brands placement within both on-demand content and live streaming. They offer advanced targeting with a combination of short-form, long-form, and banner ads. Hulu is an excellent choice for advertisers who need both reach and engagement!
Peacock
This streaming service operates on a hybrid advertising model with premium subscriptions. Peacock contains a huge variety of shows, sports, and movies making it possible to connect with any audience you choose. Peacock is known for its quality, so it’s a great platform to be associated with!
Roku
Roku delivers ad-supported content with first-party data and a variety of targeting options. Since Roku acts as both a platform and device giant, it’s a great platform for OTT advertising!
Tips For Stretching OTT Advertising Dollars With Success
Marketing and advertising can be frustrating. OTT advertising is no exception. Running an unsuccessful ad campaign feels like throwing money down the drain. No amount of money spent introducing a product or service to the wrong audience or even just a very small group of people will bring in a profit. Let’s look at the best ways to make your marketing campaign work for you without the need to spend a fortune.
Play To Your Strengths
While it’s understandable to think that switching things up for something new and exciting will lead to an influx of customers, trial and error isn’t always the best strategy for marketing, especially when it comes to new business. It will save you both time and money to find what works and stick with it.
Focus on Engagement
Focusing on engagement will cost you more time, but way less money. Social media is an excellent place to advertise being as virtually everyone uses these platforms. Using the COPE (Create Once Publish Everywhere) method will help you to save time and money while spreading awareness about your brand. If you can’t afford networking, social media is also a great place to interact with other brands and maybe even get a collaboration under way!
Make Ads Personable and Relatable
Can you name the last four ads you saw? Do you remember what anyone was selling? If you can’t think of any ads easily, that’s because they probably didn’t relate to you much. The best way to make your advertising stick is to make it personal to your target audience. On social media especially, relatable content will get you more clicks and comments, boosting engagement and getting the ball rolling.
Use Voice Overs and Captions
Voice overs, captions, and other accessibility features will serve a couple purposes. For one thing, it makes it so that it’s possible for everyone to engage with your content. Adding accessibility features will also make your brand feel more professional and genuine.
Apply For Industry Awards
Nothing says notoriety like an award related to your field! This will show consumers that you’re the best of the best! While it may sound daunting, there is information online on how to find and apply for these awards. It is important to note that many of these awards are free to apply for, making this a potentially free way to gain credibility.
Analyze and Optimize Ads
Analyzing and optimizing ad campaigns means reviewing your campaign, checking if it aligns with your goals, and adjusting accordingly. You can find a more in depth guide on analyzing and optimizing your ads by reaching out to Boiling Point Media.
Drive More Sales With Boiling Point Media OTT Advertising Services
As a marketing agency, we understand that in this ever changing digital landscape, marketing is tough! You have to worry about gaining views from the correct audience and figuring out how to connect with your audience through rapidly changing trend cycles. If you want to drive more sales, Boiling Point Media provides OTT advertising services that will take all of the confusion and guesswork out of your hands! Boiling Point Media uses proven methods to help drive engagement and reach your target audience. Find out more about OTT advertising and the OTT advertising services we offer on our OTT page or contact us with any questions you may have!
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