Social Media Strategist
Boiling Point Media is looking for a qualified Social Media Strategist. The Social Media Strategist is responsible for developing and implementing a comprehensive social media strategy to increase our clients web traffic, online engagement and brand awareness. The candidate will report to the Digital and Accounts Manager.
The candidate for this position should have excellent story-telling and conversational skills to handle several client social media accounts in a strategic and cohesive way. If you have a creative way of thinking and of presenting client brands throughout multiple social media channels, you will succeed in this position.
● Develop, implement and manage client’s social with a diversified social media strategy
● Manage and oversee all social media content verticals
● Create content verticals and campaign ideation for social media success
● Define, track and measure the success of every social media campaign through KPIs
● Track and analyze performance in Analytics in order to provide effective solutions for content optimization
● Stay up to date with latest social media best practices and technologies, attend conferences, digital meeting, etc.
● Use social media marketing tools such as Sprout Social
● Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
● Network with industry professionals and influencers via social media
● Hire and train social media interns
● Provide constructive feedback for client branding
● Identify competitors and track competitor’s tactics and campaigns
● 2 years of experience as a Social Media Strategist or similar role
● 1 year of experience in posting social media advertising campaigns
● Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Business Manager
● Experience with doing audience and buyer persona research
● Experience using Canva and content creation
● Experience with Sprout Social optimal, not required
● Practical knowledge of SEO and web traffic metrics
● Good understanding of social media KPIs
● Team player
● Good organizational and time-management skills
● Great interpersonal and communication skills
About Boiling Point Media
Boiling Point Media is an advertising agency and production studio that specializes in creative solutions and optimal results for our clients. Since 2008, Boiling Point Media has operated out of its Oklahoma City office, providing turn-key film production and full-service advertising and marketing solutions for the entertainment industry, automotive, healthcare, education and home services.