Programmatic Advertising
Have you ever been at the store and did a search on your phone for a product review only to find later that evening an ad for that same or similar product had appeared on the news article you looked at? It is amazing how this happens, right? However, this is no fluke, it is the result of an extremely complicated algorithm paired with cookie tracking that puts the ad in front of you at the time that it did. This is just one of the features of programmatic advertising.
Purchasing advertisements and advertising space has never been more efficient and inexpensive. Simply put, programmatic advertising is a media buying process that uses technology instead of the traditional manual method. This form of advertising allows you to make advertising purchasing decisions in real-time and eliminates human error from the media buying process.
The digital marketing agency of Boiling Point Media in OKC has embraced programmatic advertising. It is one of the ways that we keep costs low for our clients while delivering maximum value. Using either basic demographic information or using deep dive information to hone in on your target audience, we will deliver your message to the right people and at the right time.
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What you can expect
Programmatic advertising lets your company or organization strategically target your audience across various media platforms, maximizes your return on investment and provide you with accurate, timely reporting. Boiling Point Media will assist you in this form of digital marketing by providing:
Guaranteed impressions
Questions?
WHAT IS PROGRAMMATIC ADVERTISING?
Programmatic advertising allows you to automatically purchase digital advertising space, using computer technology and data to choose what advertisements to buy and what to pay for them. Purchasing advertisements and advertising space has never been more efficient and inexpensive. Simply put, programmatic advertising is a media buying process that uses technology instead of the traditional manual method. Programmatic advertising allows you to make advertising purchasing decisions in real-time and eliminates human error from the digital media buying process.
WHAT IS THE BENEFIT OF PROGRAMMATIC ADVERTISING?
Programmatic advertising provides efficiency to the advertising buying process through the use of artificial intelligence and machine learning. Through this programming and learning process, programmatic advertising becomes more efficient with time. The more you use programmatic advertising, the more efficient your ad placements and purchases become and ultimately reducing your expenses and maximizes ROI.
WHY SHOULD I USE PROGRAMMATIC ADVERTISING?
Programmatic advertising lets your company strategically target your audience across various digital media platforms and maximizes your return on investment. Programmatic advertising provides you with accurate and timely reporting which will help give you a competitive advantage in the marketplace.
WHAT IS THE DIFFERENCE BETWEEN "PREMIUM" IMPRESSIONS AND "REMNANT" IMPRESSIONS?
Premium impressions are impressions from new inventory that appear on quality sites. Remnant impressions are from leftover inventory. Since these impressions did not sell in the first place, they are generally lesser quality.
WHAT ARE THE TYPES OF PROGRAMMATIC ADVERTISING?
There are four main styles of programmatic advertising.
- Real-Time Bidding (RTB) – Auction to buy & sell digital placements open to all bidders.
- Private Marketplace (PMP) – Invitation only marketplace dealing direct with publishers. Often guarantees are involved
- Automated Guaranteed – The RTB marketplace becomes automated and guarantees are provided on impressions, clicks, performance, etc
- Spot Performance – buying based upon a fixed pricing for a certain element like CPC
HOW CAN WE HELP?
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