A common question when it comes to promoting your business is, “do I need to hire a marketing agency or can I deal with media vendors directly?” That would mean hiring a search engine optimizer, a web designer, radio station, etc. Basically a big hassle. Marketing, like every other field of business, is always advancing, making it necessary to stay up to date on all things marketing or risk your business drowning in the chaos. If you’re new to the world of advertising, it can be a bit overwhelming at first. One thing’s for sure, though: Going through a marketing agency is worth it in the long run for multiple reasons. Keep reading to find out how Boiling Point Media stands apart from the traditional marketing agency.
Boiling Point Media’s 5 Step Media Buying Process
Anyone can hire an in-house marketing department, purchase what the media outlets say is “the best fit for you”, and trust that your dollars spent are reaching who it should. Using an advertising agency gives you access to marketing talent, tested and trusted strategies, and access to advanced technology. But going through a marketing agency is only effective if you’re all on the same page. Here at Boiling Point Media, our customer’s goals are our top priority. That’s why we’ve created this blog briefly explaining our media buying process so that you can have peace of mind that we’ll get it done right the first time.
1. Media Buying Software/Rating books
Every media outlet claims they are number one, with our purchased media software we are able to enter each media outlet and compare rates/ratings, by doing this we are able to see what media outlet fits the needs of the client by reaching their future customer. Best part is, this cost is not passed on to the client!
2. Transparent Reporting
Once we determine the best fit for placement, we then send off media buys for approval. We work hand in hand with the client, not only just looking at ratings and placement but we also get feedback from the client. Nothing is placed without approval from the client thanks to our 100% transparent monthly reporting. After all, we work for you.
At Boiling Point Media, we pay special attention to all the tasks that people often overlook. Once the media buy is placed, we traffic the spots, monitor the schedule daily, and approve the best possible make goods for missed spots. We have experience in tracking and monitoring our projects to ensure we are doing everything we can to help our clients reach their goals. Monitoring the buy throughout is just as important as the initial purchase.
4. Audit/Post Reporting
Once the station invoice is received, we perform an audit of what was ordered and what was invoiced. We look for any spots that aired out of time purchased, length of separation between spots, then we match the order to invoice, and finally, we pull post reports to ensure rating points ordered match what aired. If any of these do not meet our requirements, then these missed spots/rating points come back to the client and are placed specifically where the client needs.
5. Media buying and creative
Our agency was built on our strong capabilities of placing media and our top-of-the-line creative that stands out above the rest. Our media buying is built off a heavy reach and frequency platform, in order to ensure it stands out, you must have great creativity to catch the attention of your future customer.
Buy Media Through Boiling Point Media
A marketing agency is the route to go for guaranteed success for you and your business in the media buying process. If you’re already a client with Boiling Point Media, thank you, and feel free to refer others you know who may be interested in any of our services. For more information about our specific services on both the agency side of our business as well as our film side, feel free to explore our website, check out our work, who we are, what we do, and more. Still have questions? No problem! Send us a message online, give us a call, or stop by our office in person and we promise to help you to the best of our abilities. We look forward to helping your business reach its boiling point.