So, you just completed a marketing campaign. Maybe you saw more customers come in the door or increased traffic to your website. The question becomes, how effective was your marketing campaign?Especially with digital marketing, analytics and review of your campaign will provide the necessary information to tell if your campaign was truly a success as well as show you where there is room for improvement.
Analytics in advertising is the compiled data from your marketing campaign, separated into different metrics, that show how people interacted with your advertisement. Depending on the marketing medium, there will be different sets of metrics, also called key performance indicators (KPI’s). When advertising analytics are set up properly, future advertising campaigns are even more effective and current campaigns can be adjusted for greater success.
Our Oklahoma team of digital media analysts work to manage and evaluate our client’s campaigns using the latest data analysis tools and tactics. The Boiling Point Media team will monitor all critical metrics for your campaigns, including reach, click-through rate (CTR), & conversions on site. Having a complete & transparent reporting of your digital marketing results is critical for optimizing your digital campaigns.
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WHAT YOU CAN EXPECT FROM OUR TRANSPARENT REPORTING SERVICES
When we assist you with your marketing campaign, we will also setup analytics based upon the goals of the campaign. Instead of overwhelming our clients with information that makes no sense to them, we compile all of our data from our reports into visually easy-to-read presentations. Complete transparency is our goal & we want to ensure our clients we are doing our part to make their advertising and marketing strategies work for them. Our reporting will include:
- Complete transparency into your campaign
- Relevant KPI’s
- Timely campaign data
- Ongoing evaluation & adjustments
- Regular meetings and reports
- Open lines of communication
STILL HAVE QUESTIONS? NO PROBLEM!
What is media spend?
What is media spend analysis?
What is CPM?
How do you do a spend analysis?
To perform a proper media spend analysis, the following steps should be followed:
- Pinpoint – find all places that marketing dollars are being spent
- Purify – ensure data is good data
- Categorize – place data into different groups identifying purpose
- Analyze – review data for effectiveness and overspenditures
- Repeat – a few times a year to make sure spending is under control
Why is spend analysis important?
HOW CAN WE HELP?
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