Branding and marketing go hand in hand to grow your business and create your image, but they are not the same thing....

OTT advertising is advertising that takes place on digital streaming platforms such as Netflix, Hulu, or TikTok. There are...

Some marketing predictions for 2025 include increased AI assistance and an emphasis will be put on hyperpersonalized...

Always research a video marketing agency to determine if they can create curated, compelling content for your advertising...

Awareness advertising & directional advertising are strategies used in marketing campaigns. Awareness advertising...

On-page SEO is the process of optimizing content on webpages to enhance its visibility on the internet. Benefits of using...

A marketing agency provides services designed to deliver brand awareness & sales leads from a variety of marketing...

Reels are short videos that are easy to make and are fun to watch on Instagram and other social media platforms.  The...

Push pull marketing are strategies used to create awareness of your brand, product or service. Push marketing goes directly...

Advertising jingles are a unique form of advertising that can help a brand uniquely stand out in the mind of the consumer....

Marketing reporting is a comprehensive look at key performance metrics, analytics, and other insights related to your...

A full service advertising agency is a company that can provide a large variety of marketing services for their clients....

The purpose of a marketing agency is to promote your business and enhance your company branding and products locally,...

Marketing agencies, advertising agencies, marketing companies, these are all referring to the same thing: a company that...

Google Ads, previously recognized as Google AdWords, emerged as a bid-oriented digital advertising platform encompassing...

Instagram and Facebook Ads are very similar advertising platforms since they are both owned by Facebook. Whether you should...

A Google Business Profile (GBP) is a free listing that appears within search results on Google. Because of Google's...

Search Engine Optimization (SEO) is the process of enhancing your business's website on search engines to increase organic...

The 2023 Google Helpful Content Update is complete and took 2 weeks to fully roll out. This Helpful Content Update is...

Google Performance Max Campaigns are advertisements designed to enhance cross-channel optimization, machine learning,...

For a successful holiday season, prepare your holiday advertising & marketing strategy in July or August. Having a...

Pros of DIY SEO include more control and flexibility, less expensive, and you get a high learning experience. Good and...

Brand Building is the ongoing process of creating a meaningful connection with your audience in order to increase brand...

Amazon Ads advertising solutions that allow advertisers to bid on certain keywords that are closesly related to their...

Pay Per Click (PPC) is an online advertising where advertisers pay a fee each time their ad is clicked. PPC Works by paying...

Hashtags are important to include in your social media posts because of post promotion, going up against competition, brand...

A Graphic Designer specializes in creating visual content for a specified audience using a combination of artistic,...

Google's newest update is the continuous scroll feature that allows you to see up to what amounted previously as six pages...

The way Google determines a site's credibility and rank can be remembered by the acronym EEAT: experience, expertise,...

A digital marketing agency is a company that focuses on different marketing strategies that may include SEO, social media,...

Working with a marketing agency is beneficial for your business rather than doing a DIY marketing strategy. Boiling Point...

The marketing agency you choose can either make or break your business. Look for a marketing agency that focuses on you,...

Boiling Point Media now offers Amazon Ads services. The different types of Amazon Ads include sponsored, headline search,...

Navigating any business operation to success can and will come with varying amounts of barriers and hurdles that need to be...

Google is a staple in the digital marketing world and their continued innovation in developing programs like Google...

We can all agree that 2020 was an experience that kept us on our toes. Moving on into this new year, 2021 is an opportunity...

SEO stands for Search Engine Optimization. The goal of search engine optimization is to increase the quality and quantity of traffic being brought to your website.

Facebook has finally begun to implement their changes in ad attributions