- Google Ads, previously recognized as Google AdWords, emerged as a bid-oriented digital advertising platform encompassing various formats such as text-based search engine ads, video ads, banners, YouTube ads, and various display alternatives.
- Google Ads and Google Local Services Ads are visible across Google’s search results and numerous partner websites which can greatly affect your site’s visibility.
- Choose Boiling Point to run both your Google Ads, and Google Local Services Ads.
Many business owners spend years working to improve the success of their beloved businesses. After searching far and wide, most find that the answer to success is through technology found right beneath their fingertips. We live in a digital age where technology is a huge aspect of our everyday lives. Now more than ever, digital marketing and Google advertisements are the key to gaining attention and driving website traffic for businesses all over the world. This leaves the topic of Google ads up for discussion for many business owners and today we are going to break down Google ads vs. Google Local Service ads and how crucial they are on the path to success for your business.
What are Google Ads?
You might be wondering, what are Google ads? Google advertisements are one of the best ways to gain attention and leads for your business from prospective consumers. When purchasing Google ads for your business there are four distinct types of advertisements: search, display, shopping, app, and video ads. Most business owners choose from these types of advertisements based on what will drive the most success for their business, whether they are selling something or offering a service could make a dramatic difference on where they choose to display their advertisements. After purchasing a Google ad your business’s product or service will pop up below local service ads based on the specific search that the user made. Google ads result in sales and website traffic for your business based on people making Google searches actively for products or services that your business may offer.
Pros and Cons of Using Google Ads
Below we have listed pros and cons of using Google Ads.
Pros
- Drives in-store and online traffic for your business
- Increases brand exposure
- Provides access to important advertising data
- Offers flexibility in budget allocation for online ads
Cons
- Risk of spending money on mediocre quality clicks
- Can create a competitive market
- Requires strong knowledge to use the ad program effectively
- Ads stop running once the budget is exhausted
What are Google Local Service Ads?
So what are Google Local Service Ads? Google Local Service ads target a more locally specific market that can be greatly beneficial to the success of a business. While they are similar to Google ads, Local Service ads use a consumer’s location to gain attention and traction for a business based on a consumer being more likely to make a purchase of a product or a service of that business that is close in proximity to their current location. Once a business purchases a Google Local Service Advertisement will appear at the top of the page above Google ads, along with a brief summary of the business also known as the Google Business Profile.
Pros and Cons of Google Local Service Ads
While Google Local Service ads can profit from a consumer’s precise location let us discuss some of the pros and cons.
Pros
- Offers lead disputes for unsatisfied business owners
- Money-back guarantee for dissatisfaction with data or advertisement use
- Utilizes a pay-per-lead method, resulting in cheaper advertisement costs
- Easier to manage for users compared to Google Ads
Cons
- Uses a ranking factor that may negatively impact businesses
- Rankings heavily influenced by reviews and location
- Requires extensive background and license checks by the Google Local service team to get started
What Kind of Google Ad is Best?
For businesses with a high ranking based on reviews and location, Google Local service ads would be a better choice to generate leads for your business in a cost-efficient manner. Google ads would be a better choice for a business with little to know ratings that falls low on the ranking scale and is looking to make some noise within their specific market. While both advertisement methods have their own positive attributes, most experienced business owners recommend using both methods in order to ensure more success for your business.
Choose Boiling Point to Run Your Google Ads
When it comes to successful advertising for your business, product, or service it is important to invest in the best advertising methods to ensure success. The team at Boiling Point is a full-service advertising, marketing, and production agency that can take your business to the next level of success. Boiling Point marketing agency specializes in digital marketing, website development, SEO, and more!
The best and easiest way to ensure a successful Google Ads campaign is to choose a trustworthy marketing agency. At Boiling Point Media, we pride ourselves in our expertise of not only Google Ads, but all advertising channels. Working with our marketing agency will ensure that your PPC advertising campaigns are designed to succeed from research to execution. Give us a call today and see how we can harness the power of Google Ads to bring you more customers!
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