Now introducing Google’s continuous scrolling feature now available on desktop! The continuous scroll was first introduced on mobile searches only back in October of 2021. It’s no surprise that a desktop version is available now too. You might be asking yourself why you should care. Now don’t worry because Boiling Point Media has the answers for you right here, but before we talk about why you should care about this new feature, let’s get a better understanding about what Google’s continuous scroll feature is. Also don’t forget to follow us on Facebook, Instagram, and our other platforms so that you can stay up to date on all things Boiling Point Media including our latest projects, upcoming events, and holiday closures.
What is Google’s Continuous Scroll Feature?
Don’t confuse the term “continuous scroll” with infinite scroll, because that’s not what this feature is. Continuous scrolling allows you to see up to 6 pages of search results just by scrolling down. Eventually at the end of the 6 pages, there will be a “more” button leading to the rest of the search results. That’s 6 pages being shown on desktop, on mobile it’s only 4 pages. If you’ve never paid attention to Google’s specific search engine results pages (SERPs) design, then you might not have noticed this update. But, once upon a time only 10 website results were shown per page and to see more than that, you would have to click onto the next page number located at the bottom of the page.
Why Should I Care About the Continuous Scroll Feature?
You should care about the continuous scroll feature because it provides a new set of benefits for the user. For example, sites that did not rank high enough to be on the first page will gain more visibility. Let’s be real, not that many people click on to the second page of Google either.
In an interview, a Google representative stated, “So starting today, we’re bringing continuous scrolling to the desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips”.
The key point of why you should care is the fact that this increases the chance that searchers scroll beyond the first few results. This is especially important for business owner’s websites because this feature might impact data in Search Console depending on how much the searcher scrolls.
Other Recent Google Changes
There are just a few other things Google has been updating on the SERPs that you might not have noticed. In fact, most of Google’s updates are so minuscule to the average user, that the updates go completely unnoticed. Some of the most recent upgrades include more visuals in the results in response to complaints about degrading quality of results. Another small but significant addition that was introduced recently is a section titled “Discussions and forums”. Google has also made it apparent that they are working towards designing an enhanced desktop search and have been trying out widget-styled cards. This would be on the home page, allowing the user to access information they choose like the weather, for example.
Learn More Tips From Boiling Point Media
With nearly 15 years of marketing experience, Boiling Point Media always stays up to date with any and all Google updates regardless of how big or small the change. If you still have questions about Google’s continuous scroll feature, do not worry because our team of SEO and media managing experts can help you understand your business’ marketing strategies. We have numerous advertising services on our marketing agency side including SEO, SEM, brand development, custom jingles, content creation, marketing research, transparent reporting, and more. We also have numerous film production services on our film studio side including visual effects, virtual productions, green screen rentals, and more. Visit our website to learn more about us and who we are, send us a message online, stop by in person, or give us a call to discuss how we can help your company reach its boiling point.