Google is a staple in the digital marketing world and their continued innovation in developing programs like Google Performance Max, is aimed at driving success for companies who advertise with them. This success is enabled through the Google Ads platform in which advertisers are able to create, implement, monitor, and adjust any campaign dimensions to maximize key-performance metrics (KPIs). Below are examples of KPIs that help indicate the success of campaigns:
- Click-Through Rate (CTR): The number of clicks that your ad receives divided by the number of times your ad is shown
- Cost-Per Click (CPC): The amount of money it costs your business to have someone click on your ad.
- Conversions: Allows you to track specific audience interactions on your website that you deem to be desired action (i.e. purchases, phone calls, lead forms).
- Conversion Rate: Calculated by dividing the number of conversions by the number of total ad interactions that can be tracked to a conversion during the same time period.
- Cost-Per Acquisition: The average cost for a conversion from your ad.
WHAT IS GOOGLE PERFORMANCE MAX?
Google’s new marketing tool, Google Performance Max, is a new addition to the Google Ads toolbox. This campaign type enables advertisers to use Smart Bidding to drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across Google’s channels. The channels you can expect to see on your ad impressions are Search, YouTube, Discovery, Gmail, Display, and Maps. All of these channels combined are showing increases in conversions by about 13% across all industries.
MORE PLACEMENTS MEANS MORE BENEFITS
It’s a basic rule in marketing, the more places you can be seen, the more opportunities you have to bring in a customer. That is what Google Performance Max is looking to achieve. Let’s look at some of those increased benefits from having more ad placements.
Drive Better Performance
The variety of advertising placements and channels allow for your campaign to reach its goals.
Discover New Converting Customers
Customer segmentation that allows for high-level visibility about the attributes of your audience.
Simplicity Of Campaign Implementation
A one-stop-shop for all your campaign needs is within reach with Google Max Performance. No longer do you need to have a separate campaign set up in order to run display campaigns alongside search campaigns.
Get More Insights
With Google Performance Max, you can see asset reporting that helps you understand what is driving ROI from your campaigns.
Drive More Value
Google Performance Max ensures that every penny you spend on advertising is utilized in the most optimal manner, based on your bid strategy.
HOW TO SET IT UP A GOOGLE PERFORMANCE MAX CAMPAIGN
The first thing that you will need to do is set your objective. For example, are you wanting to achieve leads or sales? This will optimize your campaign’s performance based on whatever you are wanting to achieve with Google Ads. You will then need to select your bid strategy: For new accounts without any campaigns, you should utilize max clicks to bring in more people to the site and maximize your budget. After this, you will set up your assets, like importing your logo, any videos you want to run with the campaign, images, headlines, and taglines. Finally, you can do in-depth audience segmentations and extension set ups as they are required. These steps will ensure you successfully implement your first Google Performance Max campaign.
WHY IS GOOGLE PERFORMANCE MAX IMPORTANT?
With the everyday consumer on digital media being oversaturated with messages, it is up to you to ensure you get noticed. Without some visibility about your brand or product on Google, you are losing out on a huge potential audience. Google is the industry leader in digital advertising and there are no signs of it slowing down. By starting a Google Performance Max Campaign, you will be able to maximize your potential for bringing audiences and consumers to your website. Take advantage of what Google is doing with this new campaign strategy and have fun with it!
BOILING POINT MEDIA IS ON THE FOREFRONT OF PPC
Boiling Point Media is the premier marketing agency in Oklahoma who has been helping companies like yours for over 10 years. We know what it takes to get your business noticed in the digital realm by the most qualified audiences and consumers. It is our mission to provide you with an up-to-date PPC strategy that will push your PPC ad in front of more qualified buyers.
We use our combined talents of digital media tactics, in-depth industry research, expert analysis skills, and much more to make your website more visible! Call us today to find out how cost effective advertising on Google is and how we can partner with you to take your company to the next level.