- Search Engine Optimization (SEO) is the process of enhancing your business’s website on search engines to increase organic traffic and making your website easy to find for potential customers.
- Investing in SEO for your business is worth it because of online searchers looking for businesses in your industry, expand the reach of your website, ensure correct business information is online, and drive unpaid traffic to your site.
- Boiling Point Media is a full service marketing agency who specializes in numerous areas including search engine optimization serivices.
With millions of businesses and websites out there, it’s not enough to simply have a website; you need to ensure that potential customers can actually find your website. The ever-expanding digital landscape, where information is at our fingertips, businesses are constantly vying for the attention of their target audience. This fierce competition has given rise to an industry known as Search Engine Optimization (SEO). SEO is a powerful tool that can significantly impact your online visibility and, consequently, your business’ success. Undeniably, SEO is worth it, if not completely necessary for the success of your business. It not only increases your online visibility and drives organic traffic but also ensures that potential customers can easily find your business when they’re searching for products or services.
According to a 2021 HubSpot survey, a staggering 69% of marketers actively invest in SEO. But is SEO really worth it for your specific business? You might be questioning if you need SEO, especially if you’re looking for a simple boost in sales or online exposure. The answer is a resounding yes, SEO is worth it! Why? Because if you have potential customers searching for your products or services online or seeking solutions to the problems your business addresses, SEO is how customers are able to find your business. SEO plays a pivotal role in helping your website rank higher on search engine result pages, ultimately driving quality traffic, leads, and sales.
What Is SEO?
So now that you know that SEO is the key factor in driving organic traffic to a site, what does SEO entail? Well, SEO is the practice of optimizing your website’s content, structure, and other elements to rank higher in search engine results pages (SERPs). It involves a combination of strategies and techniques aimed at improving your website’s visibility to search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (unpaid) traffic to your website by making it more appealing to search engine algorithms. By adhering to SEO best practices, your website is more likely to appear on the first page of search results when users search for relevant keywords related to your business or industry.
In other words, SEO is the process of optimizing a website’s content, design, and user interface to enhance the user experience and make it more visible on search engines. This ranking can significantly impact your business, especially if you operate locally. Consider these statistics from Google:
- 4 in 5 consumers use search engines to find local information.
- 76% of people who search for a nearby business on their smartphone visit it within a day.
- 28% of searches for local products result in a purchase.
Reasons You Should Do SEO
Investing in SEO is an investment in your business’s visibility and profitability. Neglecting SEO means missing out on potential revenue. Unless your website is purely non-commercial or operates in an extremely niche industry, partnering with a dedicated SEO agency can be highly beneficial. While the initial investment might appear significant, it evens out over time as your website transitions from optimization to maintenance mode. Below we have listed 4 reasons an investment in SEO is worth it for your business.
1. Online Searchers Looking For Your Industry
One of the most compelling reasons to invest in SEO is the vast number of online users searching for products or services like yours. According to recent statistics, over 90% of online experiences begin with a search engine, with Google being by far, the most popular choice. By optimizing your website for relevant keywords, you increase the chances of capturing the attention of these potential customers. For example, if you run a local bakery, optimizing your website for keywords like best bakery in [your city] can help attract local customers searching for the best baked goods in your area. SEO enables you to tap into this massive pool of potential clients actively seeking what your business offers.
2. Expand The Reach Of Your Website
Having the proper SEO done on your site can expand the reach of your website. By targeting broader keywords and optimizing your content for a wider audience, you can attract visitors from around the world. This is particularly beneficial for businesses with products or services that can be offered remotely or shipped internationally. But even in your local area, you can reach more people by incorporating more keywords onto your website. Using our bakery as an example, let’s say the bakery sells bundt cakes in addition to the other baked goods. By having an SEO optimized page or blogs about bundt cakes, the bakery will start to appear in search results for bundt cakes in addition to being the best bakery. Although the search volume is much less for bundt cakes than a bakery, the bakery reaches a very targeted buyer who otherwise would not have found the bakery, as the buyer was searching for a bundt cake and not a bakery. An SEO agency looks at these types of ways to expand the reach of websites, generally to the delightment of the client.
3. Ensuring Correct Business Info Online
Maintaining accurate, consistent, and up-to-date business information across the web is crucial for your online reputation and local SEO efforts. Search engines use this information, known as NAP (Name, Address, Phone number) data, to verify the legitimacy and relevance of your business. Inconsistent or incorrect NAP data can lead to lower search engine rankings and confuse potential customers. SEO ensures that your NAP data is up-to-date and consistent across various online platforms, including your website, Google My Business, social media profiles, and online directories. This consistency helps build trust with both search engines and users.
4. Drive Unpaid Traffic To Your Website
One of the most significant advantages that makes SEO worth it is that it generates organic, unpaid traffic to your website. Unlike paid advertising, which requires ongoing investments, SEO efforts can provide long-term benefits. Once your website starts ranking well for relevant keywords, it can continue to attract visitors without additional or unexpected costs, making it a cost-effective marketing strategy in the long run.
DIY SEO vs. Paying An SEO Agency
While some business owners may be tempted to tackle SEO on their own, it’s essential to understand that SEO is a complex and ever-evolving field. DIY SEO can be time-consuming and may not yield the desired results without proper expertise. Here are some factors to consider when deciding between DIY SEO and hiring an SEO Specialist:
- Cost-effective in the short term.
- Requires a steep learning curve.
- May lead to mistakes that harm your website’s ranking.
- Limited access to advanced tools and resources.
Paying An SEO Agency:
- Provides access to experienced professionals with expertise in SEO.
- Allows you to focus on your core business activities.
- Utilizes industry-leading tools and strategies.
- Delivers faster and more effective results.
What Is The Price Of SEO
The cost of SEO services can vary widely based on several factors, including the size and complexity of your website, your industry’s competitiveness, and the specific goals of your SEO campaign. Typically, SEO services can range from a few hundred dollars per month for small businesses with local optimization needs to several thousand dollars per month for larger, more competitive markets or national/international campaigns.
It’s essential to view SEO as an investment rather than an expense. The return on investment (ROI) from SEO can be substantial, with many businesses experiencing significant revenue growth as a result of improved online visibility and increased organic traffic. At first glance, SEO can seem costly, and it might be challenging to gauge its worth. However, when you work with a reputable SEO firm, like Boiling Point Media, your investment can yield a higher return than other marketing endeavors, such as paid search marketing or social media advertising.
What to Expect From Boiling Point Media SEO Services
The world of SEO is dynamic, with search engines continually evolving their algorithms and trends shifting. Entrusting a marketing agency with your business’s SEO strategy allows you to focus on your core business activities while reaping the rewards of a well-executed SEO. Here’s what you can expect from your SEO services at Boiling Point Media:
- A comprehensive site audit to determine the current status of your technical, on-page, and off-page SEO, to best determine the SEO focus.
- Consistent content creation following SEO best practices, to establish your business as an industry authority, gaining recognition from search engines like Google.
- Comprehensive keyword research to find all of the keywords your website should rank for & implement a plan to start ranking for them.
- Dedicated time on backlink building and backlink purification as well as developing other 3rd party social signals.
- Boiling Point Media continues to monitor & improve your site’s performance, ensuring it remains prominent in search results.
Choose Boiling Point Media For SEO Services
If you’re considering SEO for your business, choosing the right SEO agency is crucial to achieving your goals. At Boiling Point Media, we know SEO is worth it and we specialize in providing tailored SEO services that align with your business objectives. Our team of experienced SEO professionals stays updated with the latest industry trends and best practices to ensure your website’s success. We understand that every business is unique, and our approach to SEO reflects that. Whether you’re a small local business or a large e-commerce retailer, we have the expertise and resources to develop and execute a customized SEO strategy that drives results.
Boiling Point Media is a full service marketing agency located in the heart of Oklahoma City. At Boiling Point Media, our team is a unique group of creative minds, very knowledgeable in SEO and generating content that connects with the intended audiences. Additionally, our team excels in all mediums used in the digital marketing process like email marketing, social media marketing, SEO, and PPC so that we can choose the best marketing platforms to reach our client’s desired target market. We would love to chat with you so give us a call to discuss how we can help you optimize your website and take your company to its boiling point!