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WHY EMAIL MARKETING?

Did you know that one of the most lucrative marketing strategies you can employ is email marketing? Why is this? With the proper strategy, you can literally reach thousands of qualified customers in minutes. This marketing medium provides a versatile marketing strategy by giving targeted customers relevant content and offers directly in their email inboxes. Who wouldn’t want to hear from a company that there is an affinity to?

Simply put, email marketing is the distribution of marketing messages to an email address

Similar to direct mail, there are many strategies to get recipients to open the message. Emails can be “blanketed” across email lists (solicited or unsolicited) or targeted to specific customers or groups of customers. When an email is relevant to the recipient, response rates are high.

As one of the top email marketing companies in Oklahoma, Boiling Point Media can institute an email campaign that will deliver results! We keep in mind your target market profile and set up emailing schedules that will keep your message in front of your best customers and prospects. You should see what Boiling Point Media can do for you!

 

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HOW WILL AN EMAIL CAMPAIGN GROW YOUR BUSINESS?

When creating email campaigns, several factors need to be kept in mind. Who do we want to email to? How do we want the customer to interact with the message? How does the business best engage with recipients that do interact with the email? These questions, and more, go behind the thought process of every email marketing strategy Boiling Point Media creates. Some of the services we provide that makes us the best emailing service include:

Brand coherency throughout all email campaigns

Email design and content that seamlessly adapts to a variety of platforms, including mobile devices

Protection of proprietary email lists as well as security checks

Accuracy of generated email lists covering the targeted clientele

Transparent reporting and email campaign evaluation

STILL HAVE QUESTIONS? NO PROBLEM!

WHAT IS EMAIL MARKETING?
Email marketing is the digital marketing strategy of sending email advertisements and marketing messages to consumers and specified audiences with the goal of having the recipient interact with the business.
WHAT IS CONSIDERED A MARKETING EMAIL?
A marketing email is any email sent from a company to a consumer and asks for a consumer response of some type in relation to doing business with the sender.
HOW MANY TYPES OF EMAIL MARKETING ARE THERE?
There are two main types of emails that are sent through an email campaign. The first is a transactional email. This type of email is asking the recipient to make a purchase and can include promotions. The second type of email is an engagement email. This type of email is asking the recipient to engage with content on a website, social media page, newsletter, or otherwise gain more information about the company, brand or product.
WHY EMAIL MARKETING IS BEST?

There are several reasons why email marketing is a favorite amongst businesses and marketers. Here are five reasons why you should be incorporating an email marketing strategy into your marketing plan.

  1. Large reach
  2. Message is delivered, not hoped to be seen
  3. Directly opens conversations with customers
  4. Preferred communication channel of the majority
  5. High ROI
WHAT IS THE SUCCESS RATE OF EMAIL MARKETING?
Email marketing has an average open rate of nearly 22% with an average 2.78% click-through rate. Email marketing also provides an average ROI of $38 for every $1 spent.

HOW CAN WE HELP?

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