Achieving position zero is a goal every SEO Agency should have. Search Engine Optimization (SEO) experts will tell you that position zero is SEO gold because of what it signifies. But what exactly is position zero, where did it come from, how is it determined, and why is it so important? If you have asked yourself any of these questions, then keep reading to learn the correct answers and find out how Boiling Point Media has achieved position zero with our SEO marketing strategies.
What is Position Zero?
Position Zero is referring to the very first Google search result that appears above organic SEO listings. In other words, it is the first result that appears at the top of Google but underneath any paid ads once you have typed in the Google search bar. Position Zero is also sometimes referred to as a featured snippet or rank zero. For example, below you can see that I typed in “What size photo should my passport be?”, the Position Zero result looks like this:
Where Did Position Zero Come From?
Over the evolution of Google, its research capabilities have continued to provide searchers with efficient and valuable answers to their search queries. To create more accurate results provided by experts in the searched area of expertise, Google launched the Knowledge Graph. Knowledge Graph was originally based on information solely obtained from human-curated databases like Wikidata, for example. However, trillions of pages in Google’s index now generate searched query answers in real-time, ensuring that the most current, accurate, and top quality information be presented. Google evaluates its index for relevance to the search query and names the results Featured Snippets which was launched in 2014.
A zero position website is considered a featured snippet if Google presents the search query results with information directly copied from the website. For example, searching “how to make a paper airplane”, results in a Position Zero from hgtv.com with a list of steps and a link to their site to learn more.
How is Position Zero Determined?
Ok, so now that you know what Position Zero is and a little bit of its history, let’s dive into how Position Zero is determined. In short, Position 0 is achieved through good SEO on the page but mainly through the content adhering to Google’s EAT standards. Google’s EAT stands for expertise, authority, and trustworthiness. With that information in mind along with the knowledge that SEO is the process of improving a site to increase website traffic, and even better, improve a site’s quality through non-paid efforts, position zero is determined. You might still be asking yourself, but what does SEO have to do with how Google decides which site has the best information in regards to the search query? The answer is: position zero has everything to do with SEO! SEO is how we speak to search engines, letting them know what a website is about and in return, Google presents a website to search queries as SERPs (Search Engine Results Pages) that has the most accurate and optimized answers.
Why Is Position Zero Important?
When you achieve position zero on Google, you receive more clicks, more leads, and ultimately, more revenue for your business. In fact, the higher your website’s ranking, the more likely you are to have relevant traffic directed to your website introducing more potential customers. Aside from that aspect, though, position zero is important for many reasons including but not limited to the following:
1. Helps you occupy more SERPs
As you could have assumed, earning a Position Zero spot allows your business to cover wider territory on the SERPs thanks to more information being available, pushing competitors further down on the page. Position Zero helps searches learn about your business, products, and services.
2. Boosts your click-through rate
Obviously the SERP Position Zero receives the majority of clicks, and direct answers to commonly searched questions. It also boosts your site’s click-through rate (CTR). The higher your CTR, the more leads, conversions, and revenue you’ll earn.
3. Becoming more prevalent
Over 10% of search results are Position Zero results. If you have earned a top ranking before, then unfortunately, don’t get comfortable because the Position Zero spot is always changing. It’s a goal that you constantly have to aim for, making it more important than ever to optimize your site.
How Can I Achieve Position Zero?
Reaching position zero is no walk in the park. It takes time, patience, and knowledge to be able to achieve. As we mentioned earlier, SEO and Position Zero go hand in hand, so that’s where you start. If your business doesn’t have an SEO strategy in place, then it’s time to start looking for an SEO agency who knows what they’re doing. A tip from Boiling Point Media, a professional marketing agency, is to really focus on the intent of each page on your website and how potential customers will most likely find it. To learn more tips and tricks of how to reach position zero, give Boiling Point Media a call!
Boiling Point Media Has Achieved Position Zero
With nearly 15 years of marketing experience, Boiling Point Media has achieved position zero multiple times for multiple clients. Our team of SEO and media managing experts can help your business achieve zero position rankings. We have numerous advertising services on our marketing agency side including SEO, SEM, brand development, custom jingles, content creation, marketing research, transparent reporting, and more. We also have numerous film production services on our film studio side including visual effects, virtual productions, and more. Visit our website to learn more about us and who we are, send us a message online, stop by in person, or give us a call to discuss how we can help your company reach its boiling point.