THE AUTOSTOP ELIMINATOR
Search Engine Optimzation (SEO)
Paid Digital Campaigns
SEARCH ENGINE OPTIMIZATION (SEO)
After our initial analysis, it was clear that the website was lacking in an SEO aspect. However, there was written content on every page so we were not starting from scratch, but rather improving and expanding upon the existing information.
To encourage higher search engine rankings, we researched keywords that customers commonly search for. Then, we rewrote the website’s meta descriptions, title tags, alt tags, written content, and adjusted heading tags as needed. During the writing process, we added nearly 500 words to each page while incorporating our researched keywords.
The keywords the website ranked for jumped from 1800 to 2900! While reviewing TRL’s Google Ads campaign, a group of keywords received a lot of clicks yet no response to our call to action strategy was observed. We optimized TRL’s blogs with the insertion of these keywords as well as turned off these keywords on their campaign. This improved the overall performance and conversion rate of the PPC program and 2 of the blogs even earned featured snippets in position 0 of Google’s Search Engine Results Page (SERP).
Finally, we inserted high domain authority website outbound links to related TRL products and added detailed product and web appearance schema as a way to improve speed and performance.
TRL’s site now passes all core web tests, and the website has seen a 50% increase in organic traffic as well as an 18.4% increase in transactions from organic search all within 1 year.
Paid Digital Campaigns
Once an optimal organization of the account was accomplished, the team put all their efforts into tracking and driving conversions from the ads. The numbers represented here show how The Autostop Eliminator was able to perform since we took over the account. Unfortunately due to prior mismanagment of the account, there were no competitive metrics to show our success over the last managers. Yet, bringing in almost 6,000 sales alone from this medium is something the client said he never had happen before.
You can put your trust in the BPM team when it comes to successfully taking over, cleaning up, optimizing, and managing PPC campaigns. Our expertise and systematic approach puts the success of your brand and/or product as our number one priority.
Having the 3D object, it can be rendered to look both physically read and also to look like a blueprint or in-line art for instructions. Clarity is key when you’re making a product that involves instructions for usage. The Boiling Point team took each product and measured it down to the millimeter for complete accuracy. When we do digital product photography everything is perfectly to scale. If you need to remove or add any additional assets, it’s much easier and cost-effective than redoing a photo shoot in the traditional way.