ADVERTISING
PHOTOGRAPHY
ADVERTISING
PHOTOGRAPHY
The first advertisement with a photograph was made in 1843 for a fashion magazine. Since then, advertising agencies and photographers have been working together to create what we know today as advertising photography. With ever changing industries, and evolving technology, visuals have become a dominant aspect of marketing. The right photograph can be a pivotal point in your campaign. Advertisements, afterall, are all about first impressions of a person, place, thing, and especially a BRAND! At Boiling Point Media, we know how to give a good first impression with a photo.
WHAT IS ADVERTISING PHOTOGRAPHY?
Advertising photography is the imagery that is used to sell a brand, product, and/or service. These images have the purpose of inspiring engagement from the audience. Advertising photography takes a brand’s products or services and highlights the best parts to help convince consumers they need what you’re selling. However, an image advertisement doesn’t always entail selling a product or service, but an entire brand or lifestyle. At Boiling Point Media, we are experts in photography for advertising and creating a brand image. Learn about our branding services.
WHAT IS ADVERTISING PHOTOGRAPHY?
Advertising photography is the imagery that is used to sell a brand, product, and/or service. These images have the purpose of inspiring engagement from the audience. Advertising photography takes a brand’s products or services and highlights the best parts to help convince consumers they need what you’re selling. However, an image advertisement doesn’t always entail selling a product or service, but an entire brand or lifestyle. At Boiling Point Media, we are experts in photography for advertising and creating a brand image. Learn about our branding services.
WHY IS PHOTOGRAPHY FOR ADVERTISING IMPORTANT?
Naturally, people are enticed by photos. When done right, advertising photography takes that enticement further, and convinces consumers that they can’t live without a product or service. The cliche saying, a photo can speak a thousand words, is most accurate with advertising photography. Luckily, images are everywhere now; advertisements are in the mail, on billboards, on public buses, bus stops, public benches, and newspapers. Sometimes you can even find advertisements embedded on local diner tables.
AMP UP YOUR ADVERTISING GAME
People see most advertisements through online marketing mediums like emails, banner ads, websites, and on shopping sites like Amazon, Etsy, and Ebay. In today’s fast paced technological world, advertising photography has also taken over social media platforms like Instagram, Facebook, even Pinterest. All this indicates that digital platforms are an ideal place for brands to generate traffic to their website. At Boiling Point Media, we offer photography advertisement services on all of these platforms, digital and non digital. The more people who see your advertisement photography, the more likely you are to make a sale.
CREATING EFFECTIVE ADVERTISING PHOTOGRAPHY
Consumers see an average of 4,000-10,000 ads daily. That’s a lot of competition your brand is up against. How do you stand out? The first step of creating successful advertising photographs is knowing how to take photos that play off of psychology. At Boiling Point Media, we create an emotionally provoking image that connects consumers to the product, service, brand, or desired lifestyle. An effective photograph advertisement typically creates a mental image of a universal ideal life or a cherished memory. The universal experience that’s conjured from an advertisement is the final link to bringing in a customer.
A GLIMPSE AT OUR Portfolio
PHOTOGRAPHY SERVICES
Consumers see an average of 4,000-10,000 ads daily. That’s a lot of competition your brand is up against. How do you stand out? The first step of creating successful advertising photographs is knowing how to take photos that play off of psychology. At Boiling Point Media, we create an emotionally provoking image that connects consumers to the product, service, brand, or desired lifestyle. An effective photograph advertisement typically creates a mental image of a universal ideal life or a cherished memory. The universal experience that’s conjured from an advertisement is the final link to bringing in a customer.
QUESTIONS?
What is the main difference between product photography and advertising photography?
Advertising photography focuses on selling a product/ service or promoting a brand. Product photography focuses on the essence of the product or scene.
What’s the most successful advertising technique?
Emotional appeal is the most successful advertising technique. Using the universal experience of feeling is what most advertisers take advantage of.
What mediums can these photos be used on?
When you choose Boiling Point Media for your post-production film services, you will have access to our knowledgeable, professional, and experienced crew. Check out our about us page to learn more.
What are the different types of photography ads?
There are many types of advertising photography that include food, product, lifestyle, automotive, home, interior, real estate, travel, recreation, vacation, services, and consulting.
HOW CAN WE HELP?
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