Traditional Marketing - Boiling Point Media

Businesspeople planning and strategizing with documents in an office

Strategic Planning

When it comes to branding, consistency is king. The questions become, how do you create brand consistency when your company has multiple departments, partners and agencies producing your content? How can you quickly communicate your brand requirements as your business continues to grow and develop? The answers to these questions are to develop a set of brand standards as well as communicate those standards through a brand style guide.

A brand style guide is a book of specifications on everything that contributes to the style and personality of your brand. This includes everything from logos and images to typography and colors. Your brand style guide communicates exactly how to present your brand content across all formats. Without this manual, your brand image will appear inconsistent across different medias and will confuse your audience. Customizing a brand can be overwhelming. At Boiling Point Media in OKC, we make brand consistency simple through the creation of a brand style guide. Looking to develop or improve a brand style guide for your company, contact us today to learn more about how Boiling Point Media can assist your organization in building a unified set of brand standards around your brand.

WHAT IS INCLUDED WITH YOUR BRAND STYLE GUIDE

At Boiling Point Media, our team will guide you in creating a best-in-class brand style guide for your current brand or all of your different brands. We ensure that the brand standards that we will assist you in developing, accurately represent your company as well as serve to achieve your specific business goals. Your personalized brand style guide will clearly define the following aspects of your company’s brand:

Brand story

Logo guidelines

Custom color palette

STILL HAVE QUESTIONS? NO PROBLEM!

WHAT IS A BRAND STYLE GUIDE?

A brand style guide is a playbook for everything that governs the appearance of your brand. The brand style guide covers everything from logos and colors to images and fonts. It is a very useful tool to keep employees, partners, and agencies on the same page and consistent when using your brand.

WHAT IS INCLUDED WITH A BRAND STYLE GUIDE?

Your brand style guide should contain all of the information and guidelines you want someone to have when they are using your brand. This should include:

Your brand story – mission statement, company history, ideal customer, etc

Brand color palette
Logo and logo guidelines
Approved fonts and typography styles
Image and data visualization guidelines
Editorial Style Guide – guidelines about your brand’s voice

WHY DO YOU NEED A BRAND STYLE GUIDE?

When a person or agency uses your brand to create advertising messages, marketing materials, and more, a brand style guide will provide the guidelines to keep a consistent message to your audience, regardless of where your brand will appear.

WHY DO YOU NEEDWHAT IF I DON’T HAVE A BRAND STYLE GUIDE? A BRAND DEVELOPMENT AGENCY?

Without a brand style guide, your branding will inevitably be inconsistent across different mediums and content creators. This will lead to confusion within your intended audience and a lowering of trust in your brand. Your brand may even end up looking like a different brand altogether. Consistency is the key to a successful brand.

WHAT IS THE DIFFERENCE BETWEEN A BRAND STYLE GUIDE, A COMPANY STYLE GUIDE, AND A BRAND BOOK?

A brand style guide, a company style guide, and a brand book are interchangeable terms meaning the same thing. These terms all represent a book of guidelines surrounding your brand.

HOW CAN WE HELP?

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