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STREAMING AND PROGRAMMATIC ADVERTISING

Your Audience Has Moved. Your Advertising Should Too.

Broadcast TV is no longer how most people watch television, streaming is. With that shift came something traditional TV advertising never offered: the ability to reach specific audiences, on specific devices, with measurable results.

People are streaming shows on smart TVs, catching up on news from their phones, listening to podcasts during the workday, and moving between devices from morning to night. Over-the-top (OTT) advertising is the umbrella term for every one of those internet-delivered ad experiences. This is an advertising category that includes Connected TV (CTV), online video, digital out-of-home, programmatic display, and streaming audio. Boiling Point Media builds connected campaigns across all of it to help your brand reach the right audience at the right time, wherever they’re spending it.

LET'S TALK ABOUT YOUR CAMPAIGN
LET'S TALK ABOUT YOUR CAMPAIGN

Our Streaming & Programmatic Advertising Services

Boiling Point Media plans, delivers, and optimizes campaigns across premium video, audio, display, and out-of-home inventory. Whether your goal is awareness, lead generation, website traffic, foot traffic, or retargeting, we build media strategies around the outcome you need to drive.

OTT ADVERTISING

Reach streaming audiences across every device they use.

OTT is the umbrella term for all internet-delivered streaming advertising. This includes video ad placements delivered through streaming apps and services on smartphones, tablets, desktop computers, and laptops.

OTT works especially well when paired with CTV because it helps your campaign stay visible across every device your audience uses throughout the day. This creates a stronger cross-device campaign that supports awareness, frequency, retargeting, and conversion-focused goals.

Streaming Apps

News Apps

Sports Apps

Media Apps

Gaming Apps

Lifestyle Content

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CONNECTED TV ADVERTISING

Reach streaming audiences across every device they use.

Connected TV, or CTV, is TV content streamed through internet-connected devices such as smart TVs, Roku, Amazon Fire TV, Apple TV, and gaming consoles.

CTV advertising allows your brand to appear inside streaming content your audience is already watching. This is often done through non-skippable placements that deliver a premium, TV-quality experience with digital-level targeting. Instead of buying a general time slot and hoping the right people are watching, CTV lets you build campaigns around audience data, geography, interests, behaviors, household profiles, and content environment.

CTV is a strong fit for brand awareness, local and regional reach, retargeting, lead generation, and keeping your brand visible in a high-attention environment.

We Deliver CTV Ads On:

  • Smart TVs
  • Roku
  • Amazon Fire TV
  • Apple TV
  • Gaming Consoles
  • Netflix
  • Hulu
  • Peacock
  • YouTube TV
  • Paramount+
  • + Other Premium Streaming Environments
START CTV ADVERTISING

ONLINE VIDEO ADVERTISING

Reach audiences across multiple premium websites & digital content.

Online video, or OLV, extends your video campaign beyond streaming platforms and into the broader web, reaching people while they browse, read, and scroll. These placements include pre-roll, mid-roll, and outstream video ads served programmatically across premium publisher inventory.

OLV is especially useful for reaching audiences who may not be heavy streaming viewers but are still highly active online, adding another touchpoint to a full-funnel strategy.

OLV is a strong fit for brand awareness, audience expansion, campaign reinforcement, and cost-efficient video reach.

Websites

News Publications

Sports Sites

Lifestyle Content

Premium Publisher Inventory

START OTT ADVERTISING

DIGITAL OUT-OF-HOME ADVERTISING

PUT YOUR BRAND IN FRONT OF PEOPLE WHILE THEY’RE OUT IN THE REAL WORLD.

Digital out-of-home, or DOOH, places your message on digital screens in public spaces, retail environments, transit areas, entertainment venues, and other high-traffic locations.

Programmatic DOOH applies targeting based on geography, time of day, weather, audience movement patterns, and other market factors. It works as a standalone awareness channel or as a complement to your CTV, OTT, display, and social campaigns, reinforcing your message when your audience is away from their screens and moving through the world.

DOOH is a strong fit for local market saturation, event-based targeting, foot traffic campaigns, public awareness, and reaching audiences in high-dwell-time environments.

We Deliver DOOH Ads On:

  • Digital Billboards
  • Transit Displays
  • Gas Station Screens
  • Grocery Store Displays
  • Gym Screens
  • Airport Signage
  • Retail Environments
  • Entertainment Venues
START DOOH ADVERTISING

PROGRAMMATIC DISPLAY ADVERTISING

STAY VISIBLE ACROSS THE WEB WITH TARGETED VISUAL ADS.

Programmatic display advertising serves banner and visual ads across a vast network of websites, apps, and digital environments. Display is one of the most flexible and versatile channels in a media plan. It introduces your brand to new audiences, brings previous website visitors back into the funnel, retargets users who have engaged with your CTV or video campaigns, and keeps your message visible throughout a longer decision-making process.

Placements are managed through real-time bidding, so your ads appear on relevant inventory at the most efficient price point. Combined with CTV, OTT, and online video, display helps create a connected, cross-device media strategy that keeps your brand present at every touchpoint.

Programmatic display is a strong fit for retargeting, brand reinforcement, cross-device campaigns, website traffic, and cost-efficient reach.

Websites

Apps

News / Editorial Environments

Banner Placements

Native Display Inventory

LEARN MORE ABOUT PROGRAMMATIC DISPLAY ADVERTISING

STREAMING AUDIO ADVERTISING

PREACH YOUR AUDIENCE DURING THE MOMENTS SCREENS CAN’T.

Streaming audio advertising reaches listeners during daily routines when visual ads simply cannot whether that’s during a morning run, a commute, a workout, or an afternoon of focused work. Audio ads run across music streaming platforms, podcast networks, and digital radio, with the same audience targeting capabilities used across CTV and display campaigns.

Streaming audio is a strong fit for awareness, frequency building, local reach, campaign reinforcement, and staying connected during screen-free moments.

We Deliver Audio Ads On:

  • Spotify
  • Apple Music
  • Amazon Music
  • SiriusXM Media
  • iHeartRadio
  • Podcast Networks
  • SoundCloud
  • Tidal
  • Twitch
  • Digital Radio Platforms
LEARN MORE ABOUT STREAMING AUDIO ADVERTISING

WHY WORK WITH BOILING POINT MEDIA

Streaming has replaced traditional TV for a majority of viewers, and the businesses already advertising there are capturing attention their competitors are missing. But strong campaign performance depends on more than simply placing ads.

Boiling Point Media builds media strategies around your goals, your audience, your market, and the action you want people to take. We help determine which channels make sense, how your budget should be allocated, what creative is needed, and how each placement should support the larger campaign. Our team manages the strategy, setup, targeting, launch, optimization, vendor coordination, reporting, and ongoing recommendations so your campaign is built with purpose from the beginning.

You bring the goal. We build the strategy to reach it.

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DISCOVERY & GOAL SETTING

We start by learning your business, your audience, your market, and what success needs to look like. Your goal may be brand awareness, lead generation, website traffic, foot traffic, event attendance, recruitment, sales support, or direct conversions. Every recommendation is built around the outcome you need to drive.

AUDIENCE DEVELOPMENT

Before any campaign is built, we develop your audience targeting profile including behavioral segments, demographic targeting, geographic parameters, intent signals, and lookalike audience construction. Your budget reaches the right people because we define who the right people are.

MEDIA PLANNING & CHANNEL RECOMMENDATION

We recommend the right mix of channels based on where your audience is, how they consume media, and what your campaign needs to accomplish. This may include CTV, OTT, online video, programmatic display, digital out-of-home, streaming audio, paid social, paid search, and/or other supporting channels. You’ll understand the rationale behind every recommendation before launch.

CREATIVE RECOMMENDATIONS

We assess your existing creative assets and make specific recommendations for what’s needed across each channel and format. If new assets are needed, we coordinate development of platform-ready creative from scratch.

PLATFORM & VENDOR MANAGEMENT

We manage all platform relationships, vendor coordination, and inventory selection on your behalf, so you’re not left navigating multiple platforms and vendors yourself.

CAMPAIGN SETUP & LAUNCH

We handle campaign setup, targeting, trafficking, creative coordination, inventory recommendations, and launch management. Your role is to review and approve the direction as well as make suggestions to better our direction. Our role is to manage the details and make sure the campaign is built correctly from the start.

ONGOING OPTIMIZATION

Once the campaign is live, we monitor performance continuously and make adjustments to pacing, targeting, creative rotation, channel mix, and budget allocation as needed. Your campaign is not treated as a set-it-and-forget-it media buy.

RETARGETING STRATEGY

We build retargeting audiences from your campaign traffic and coordinate retargeting across channels, so your brand stays in front of people who’ve already engaged. A viewer who’s seen your CTV ad can be retargeted with programmatic display, online video, or streaming audio to reinforce your message.

REPORTING AND ATTRIBUTION

We provide reporting that connects campaign activity to the results that matter. This includes impressions, reach, frequency, video completion rate, clicks, site visits, view-through activity, lead form submissions, conversion actions, retargeting performance, and other measurable outcomes. We also help explain what the numbers mean, so you clearly understand what your budget did and where the campaign can improve

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STREAMING & PROGRAMMATIC ADVERTISING FAQS

 

DO WE NEED VIDEO CREATIVE BEFORE RUNNING A STREAMING CAMPAIGN?

Not necessarily. If you already have video assets, we can review them to determine whether they’re formatted and optimized for streaming placements. If you don’t have creative ready, we can help guide the creative needs for your campaign and coordinate development of platform-ready assets based on the channels, formats, and placements in your media plan.

CAN STREAMING CAMPAIGNS RUN ALONGSIDE OUR OTHER DIGITAL ADVERTISING?

Yes, and they typically perform better when they do. CTV, OTT, online video, display, streaming audio, paid social, and paid search work together to keep your brand in front of the right audience across multiple moments in their day. This builds stronger awareness, more consistent frequency, and better retargeting opportunities.

HOW LONG DOES IT TAKE TO LAUNCH A CAMPAIGN?

Launch timing depends on the campaign strategy, targeting needs, creative assets, approval process, and media plan complexity. Once strategy, targeting, budget, and creative are finalized, many streaming and programmatic campaigns can launch within a relatively short window. More complex campaigns may need additional time for audience development, creative preparation, vendor coordination, or tracking setup.

WHAT TYPES OF BUSINESSES ARE A GOOD FIT?

Streaming and programmatic advertising works well for businesses with a defined audience, a clear market, and a goal tied to awareness, leads, sales, traffic, or engagement. Strong-fit industries include:

 

  • Automotive
  • Tourism
  • Healthcare
  • Home Services
  • Legal
  • Retail
  • Real Estate
  • Hospitality
  • Higher Education
  • Government and Public Awareness
  • Recruitment
  • Events and Entertainment

CAN WE TARGET COMPETITOR AUDIENCES?

In many cases, yes. Through behavioral and intent-based targeting, we can build audience segments around relevant interests, purchase intent, category engagement, and competitive market signals. This helps your brand reach people actively researching or comparing similar products and services. All targeting recommendations are based on available, compliant data sources and the goals of your campaign.

READY TO BRING YOUR CAMPAIGN TO ITS BOILING POINT?

Boiling Point Media builds streaming and programmatic campaigns that are strategic, measurable, and built around real business goals. We help your brand reach specific audiences by geography, demographics, interests, behaviors, content environment, and purchase intent, connecting premium video, display, audio, and out-of-home placements into one media strategy that keeps your message visible across the full customer journey.

From the living room screen to mobile devices, websites, apps, podcasts, and public spaces, we help your brand show up where your audience is already spending time. Every campaign includes strategy, planning, launch management, optimization, reporting, and clear recommendations, so you understand what your media budget is doing and how it’s supporting your goals.

Ready to reach more of the right people, wherever they are?

GET A CAMPAIGN STRATEGY
Boiling Point Co-Owners, Emily Taylor and Ryan Bellgardt are experienced in the advertising agency and film industries in OKC.

HOW CAN WE HELP?

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