- Marketing agencies, advertising agencies, marketing companies, these are all referring to the same thing: a company that creates and manages marketing campaigns for clients.
- Marketing agencies provide you with a marketing roadmap, find new markets and customers, help you set and achieve goals, and optimize your campaigns for max ROIs, among other things.
- Boiling Point is a full service marketing agency that specializes in SEO, digital marketing, PPC campaigns, and much more.
In today’s media focused society, it can seem impossible to reach out to new customers in a meaningful way. Thankfully, marketing companies like Boiling Point Media have been developing effective strategies to draw in customers and reach new and emerging markets. But you might be wondering, what does a marketing company really do? Hiring a marketing agency can be cheaper, faster, and more effective than running a campaign in-house. Here’s why you should consider a marketing company as an essential part of any business.
What Is A Marketing Agency
A marketing agency is a service provider that you can hire to draw more engagement to your business. They employ a variety of strategies, on many different platforms, like websites, social media, printed media, and online searches. Additionally, marketing agencies can help develop a brand by creating brand identity and shaping the minds of consumers. Marketing agencies range in size from large multinational corporations to more targeted organizations.
Difference Between A Marketing Agency & An Advertising Agency
There is no major difference between a marketing agency or company and an advertising agency. These names are used interchangeably throughout the industry to refer to organizations that create and manage marketing strategies. Both are service providers that perform the same functions.
What Does A Marketing Company Do?
A marketing company is responsible for helping the client reach their outreach goals. There are a multitude of ways an agency can help their clients achieve this. Advertising agencies can help their clients by increasing online engagement, improving website rankings, and increasing brand visibility through creating effective marketing strategies.
Types Of Marketing Companies
There are a large variety of marketing agencies that each specialize in their own unique strategies. Specific types of agencies can be especially effective because they are targeted to fit certain categories of clients.
Traditional Marketing Company
Traditional marketing companies specialize in offline marketing content like print, television, and radio. This type of marketing can be effective at reaching new customers in physical stores or locations. Offline marketing can also reach customers who are rarely online and don’t use social media or see a lot of ads on the internet. Other examples of traditional marketing include mailing out coupons, putting up billboards, bus & vehicle wraps, and even newspaper or magazine ads. Traditional marketing companies focus on the most enduring and proven forms of marketing available.
Digital Marketing Company
Digital marketing companies focus on online marketing content like websites, search, social media, and email. This type of marketing is focused on customers using their smartphones, computers, or other devices. Digital marketing can take on a wide range of strategies including using influencers, emails, and search engine ads to effectively reach people online. Online marketing also allows you to collect a plethora of accurate data about the performance of your campaigns and how they are reaching new customers. Digital marketing companies take on new and exciting marketing strategies to try and reach emerging markets and adapt to shifting consumer preferences.
Video Marketing Company
A video marketing company specializes in creating video content for marketing campaigns. The content can be used for offline and online marketing. This may include TV commercials, ads on video streaming services, and even video content that can be uploaded to websites and social media. Video marketing companies are known for their ability to tell stories through their content and reach customers across a wide variety of platforms.
Creative Marketing Company
Creative marketing companies provide a plethora of creative services that can help a client build their brand. They typically generate a wide variety of content on all types of platforms. Creative marketing companies have a dedicated team of art directors who can help your business make eye-catching media like logos, videos, photography, blogs and articles, and motion graphics. They can use high quality content to create effective marketing strategies.
Boutique Marketing Company
A boutique marketing company provides one or more services that can help support or be a part of a full marketing campaign. They are more targeted and tend to specialize in one specific type of service. A boutique agency will typically allow a much more personalized marketing strategy for your business. They are experts on a variety of niche markets, and their smaller team size keeps overhead costs down. Boutique marketing companies can be highly effective at targeting specific and hard to reach markets, but they can also thrive in mass marketing as well.
Full Service Marketing Company
A full service marketing company has a complete set of resources and capabilities to fully manage all aspects of marketing for a business. They provide all of the associated services required for marketing & consumer growth. Services may include SEO optimization, videos, content creation, marketing strategy, paid ads management, and social media management. Full service marketing companies can also be the most cost effective methods of advertising. Their comprehensive and streamlined approach makes it quick and easy to develop and execute an effective marketing strategy. The strategies employed by these agencies allow for you to reach a lot of customers at a lower cost compared to other types of more targeted advertising.
What Types Of Services Do Marketing Companies Provide
Marketing Agencies provide a wide range of services to help their clients gain recognition and customers. Of course, the specific services provided will depend on the type and size of the agency. All marketing agencies strive for similar goals, although they may go about it in different ways. A digital marketing agency will focus on SEO optimization and online engagement. A traditional agency will create print and TV ads. Creative agencies will create social media posts, as well as other graphics to help craft a memorable brand image.
How Do Marketing Companies Help Their Clients
So, back to the original question of what does a marketing company really do? A marketing company’s main job is to help their clients grow a brand. Depending on the agency, the method may be different. However, the goal is always the same. These are some ways that marketing companies can help businesses of all sizes
Set & Achieve Goals
One of the first things an advertising agency will do with their clients is establish some goals for their marketing. Do you want to reach new customers or strengthen the existing ones? What kind of image do you want the public to have of your company? Questions like these help both the agency and the client set realistic goals that the agency will help the client achieve.
Provide A Marketing Roadmap
Once the client’s goals are laid out, the marketing agency will create a marketing roadmap. This timeline will lay out the prospective marketing milestones. This helps the client get a sense of what will be happening at certain dates during the duration of the campaign. A roadmap also helps the agency know if they’re on track to meet their goals.
Find New Markets & Clients
The best marketing agencies will take a proactive approach to helping clients grow their audience, reach new customers, and adapt to new and emerging markets. The goal is to stay ahead of the curve, and try to reach new markets before they even begin to fully develop. Marketing agencies specialize in researching a massive variety of customers and markets. They then bring that knowledge to the client to help them expand.
Optimize Marketing Programs For Best ROI
One of the biggest concerns for a client hiring a marketing agency is how effective the campaign will be for their budget. The best marketing campaigns see noticeable customer growth for the amount of money spent. This is referred to as ROI, or return on investment. Marketing companies will always be looking for ways to increase their campaign’s effectiveness, or decrease the overall costs to maximize ROI.
Provide Transparent Reporting & Additional Suggestions
It is extremely important that any advertising company provides accurate and truthful statistics on how the campaign is doing. Also, if they are on track to meeting the client’s goals. In addition, many advertising firms will continue to make suggestions on how to improve the campaign. You should be wary of marketing agencies that do not provide transparent reporting are generally trying to hide their ineffective results.
Why Hire A Marketing Agency
Hiring a marketing agency could be a tough decision when the business has a tight budget. However, the ROI some agencies can provide makes hiring them much easier and cost effective than trying to run a campaign by yourself.
Save On Employee Costs
Managing an effective marketing campaign requires a team of specialized employees. These employees can be hard to find, and expensive to employ. Marketing agencies are full of these employees who work under a streamlined process. Hiring a marketing agency can save clients from having to develop their own costly marketing team.
Save Time
A marketing agency has one focus: growing their clients’ customer base. While a client can focus on running and growing their business, the agency will focus on running the campaigns to support it. Hiring a marketing agency to do the advertising allows the client to streamline their business.
Gain Marketing Insight
Marketing agencies do a plethora of research on emerging markets, customer bases, and much more. This information can be invaluable to helping your business grow by expanding into new markets or reaching new client bases.
Access To Marketing Tools
There are many tools that marketing companies use to better reach customers and optimize their campaigns. When you hire a marketing agency, they will use these tools to improve various forms of marketing that you would not be able to identify without a costly investment into the tools independently. This allows your business’ marketing to be more effective, as a whole.
Earn More Clients
The main goal of marketing agencies is to help their clients grow their customer base. They will work around your business to develop a strategy to help you reach new customers and strengthen your brand. Their research into new and emerging markets can help your business find new revenue streams, and areas of future growth. Pair that invaluable insight with a targeted marketing strategy and your business can see amazing results.
Choose Boiling Point Media For Your Marketing Agency
So now that you know the answer to what does a marketing company really do, you can make an informed decision. Marketing agencies are an essential tool for any business looking to grow. Boiling Point Media is a full service marketing agency and creative agency. We provide all of the services that a business is looking for to expand their brand and client base. Our experienced team of advertising professionals have impressively managed hundreds of campaigns resulting in large influxes of customers for our clients. We put special care into each client and their goals. Boiling Point Media is a leader in unique marketing strategies, and we employ a huge variety of different strategies to best help our clients and their businesses. We would love to help you grow your audience into new and exciting fields. Visit us online to learn about what all Boiling Point Media can do for you.
Boiling Point Media is a full service marketing agency located in the heart of Oklahoma City. At Boiling Point Media, our team is a unique group of creative minds, very knowledgeable in SEO and generating content that connects with the intended audiences. Additionally, our team excels in all mediums used in the digital marketing process like email marketing, social media marketing, SEO, and PPC so that we can choose the best marketing platforms to reach our client’s desired target market. We would love to chat with you so give us a call to discuss how we can help you optimize your website and take your company to its boiling point!