STREAMING AND PROGRAMMATIC ADVERTISING
Your Audience Has Moved. Your Advertising Should Too.
Broadcast TV is no longer how most people watch television, streaming is. With that shift came something traditional TV advertising never offered: the ability to reach specific audiences, on specific devices, with measurable results.
People are streaming shows on smart TVs, catching up on news from their phones, listening to podcasts during the workday, and moving between devices from morning to night. Over-the-top (OTT) advertising is the umbrella term for every one of those internet-delivered ad experiences. This is an advertising category that includes Connected TV (CTV), online video, digital out-of-home, programmatic display, and streaming audio. Boiling Point Media builds connected campaigns across all of it to help your brand reach the right audience at the right time, wherever they’re spending it.
Our Streaming & Programmatic Advertising Services
Boiling Point Media plans, delivers, and optimizes campaigns across premium video, audio, display, and out-of-home inventory. Whether your goal is awareness, lead generation, website traffic, foot traffic, or retargeting, we build media strategies around the outcome you need to drive.
OTT ADVERTISING
Reach streaming audiences across every device they use.
OTT is the umbrella term for all internet-delivered streaming advertising. This includes video ad placements delivered through streaming apps and services on smartphones, tablets, desktop computers, and laptops.
OTT works especially well when paired with CTV because it helps your campaign stay visible across every device your audience uses throughout the day. This creates a stronger cross-device campaign that supports awareness, frequency, retargeting, and conversion-focused goals.
Streaming Apps
News Apps
Sports Apps
Media Apps
Gaming Apps
Lifestyle Content
OTT ADVERTISING
Reach streaming audiences across every device they use.
OTT is the umbrella term for all internet-delivered streaming advertising. This includes video ad placements delivered through streaming apps and services on smartphones, tablets, desktop computers, and laptops.
OTT works especially well when paired with CTV because it helps your campaign stay visible across every device your audience uses throughout the day. This creates a stronger cross-device campaign that supports awareness, frequency, retargeting, and conversion-focused goals.
We Deliver Ott Ads On:
- Streaming Apps
- News Apps
- Sports Apps
- Entertainment Apps
- Gaming Apps
- Lifestyle Content
OTT QUESTIONS
WHAT IS OTT?
Over The Top (or OTT) is a general term for the streaming video industry. OTT ads refer to the ads that appear on a streaming video. OTT advertising is similar to television advertising in that video advertisements are displayed before, after and during a featured video segment. The biggest difference is that OTT refers to the general industry and ads that are attached to video that is consumed online versus television advertising, which is considered solely offline, where ads are attached to video which is consumed through a television set via traditional network or traditional cable stations
HOW DO I ADVERTISE ON OTT?
The first step to advertising on OTT is the same as the first step in choosing any marketing platform. Complete a SWOT analysis of the different streaming services to determine which service or services will be the most effective at reaching your targeted audience. From there, you should go into the steps for creating effective video. Seems like a lot, call Boiling Point Media and we can help
IS OTT DIFFERENT FROM DIGITAL VIDEO?
Yes, OTT is different from digital video. Although both terms deal with digital videos, digital video refers to general video content provided across a multitude of platforms, while OTT refers to the streaming video industry as a whole as well as the ads that are attached to the digital videos.
IS OTT ADVERTISING THE SAME AS STREAMING?
No, OTT is not the same as streaming. Digital video, especially on a video platform like YouTube or Netflix, is streamed while the OTT ads are attached to the streaming video. Most people do not stream ads.
WHERE DOES OTT ADVERTISING APPEAR?
OTT advertising are the ads that appear at some point within a digital video provided by a streaming service. These types of streaming services include:
- Smart TV’s through apps and app stores
- Streaming boxes like Amazon Fire TV and Apple TV
- HDMI sticks like Roku and Chromecast
- DVR set-top boxes
- Internet enabled DVD & Blu-ray players
- Video game consoles
HOW CAN WE HELP?
Submit the form below and a Boiling Point member will contact you shortly.