WHAT IS CONNECTED TV | OTT ADVERTISING?
You might be looking at the performance of your television advertising and wondering why you are receiving less response than you used to. Especially when you read articles that television programming is being watched more than ever. Part of this reason is due to the online shift of television viewers. With streaming services, there is now a lot of competition for TV programming viewership as well as your advertising dollar.
Over-the-top (OTT) refers to video content services that stream content using the internet and forego the traditional method of streaming digital entertainment through a cable provider via a set-top box or a satellite to a TV.
Connected TV (CTV) is a television that is connected to the internet that can stream over-the-top (OTT), or not from a cable or satellite box, content. A traditional television set can easily become a CTV with devices like Apple TV or Roku. With a wide range of streaming service platforms, how do you effectively reach your target market?
OTT advertising is an incredible way to gain as much reach as traditional television advertising without the guesswork. Boiling Point Media works with these streaming platforms and will place your advertisements within the proper programming based upon actual viewer data. Our creative department will create a high-quality video that will leave a lasting impact. Getting the right message in front of the right person at the right time has never been easier.
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WHAT OUR OTT ADVERTISING SERVICES WILL DO FOR YOU
With OTT advertising you will also enjoy the advantage of a 96 percent view rate of commercials on CTV advertising devices. That means not only will you be reaching your desired target audience, but they are almost guaranteed to view your advertisement. Some of the OTT advertising services Boiling Point Media will assist you with are:
- Design advertisements with relevant content for your target audience
- Target locations using GPS data to serve OTT/CTV ads
- Appropriate placement of ads across many different steaming services
- Target users based on keywords, content, online behavior, and demographics
- Increase overall viewer engagement
- Nearly 100% view rate of advertisements
- Measure online and physical foot-traffic as a direct result of advertising campaign
STILL HAVE QUESTIONS? NO PROBLEM!
WHAT IS OTT?
HOW DO I ADVERTISE ON OTT?
IS OTT DIFFERENT FROM DIGITAL VIDEO?
IS OTT ADVERTISING THE SAME AS STREAMING?
WHERE DOES OTT ADVERTISING APPEAR?
OTT advertising are the ads that appear at some point within a digital video provided by a streaming service. These types of streaming services include:
- Smart TV’s through apps and app stores
- Streaming boxes like Amazon Fire TV and Apple TV
- HDMI sticks like Roku and Chromecast
- DVR set-top boxes
- Internet enabled DVD & Blu-ray players
- Video game consoles
HOW CAN WE HELP?
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