How Amazon Ads Work and What You Need to Know

by | Jun 23, 2023 | marketing blogs

  • Amazon Ads advertising solutions that allow advertisers to bid on certain keywords that are closesly related to their industry, making them the top seller to increase product visibility.
  • Amazon Ads are similar to Google Ads in the way that advertisers bid on keywords, they are for a wide range of business industries, and that they are pay per click (PPC).
  • Boiling Point Media is a full service marketing agency that has excellent experience with PPC, Google Ads, Amazon Ads and more.


In the ever-expanding world of e-commerce, Amazon has become a dominant force, connecting buyers and sellers from around the globe. With millions of products available, sellers face a daunting challenge in gaining visibility amidst fierce competition. This is where Boiling Point Media comes into play with Amazon Ads. Amazon Ads offer a powerful advertising platform to boost product visibility, increase sales, and reach targeted audiences. If you’re ready to take your Amazon business to the next level, consider exploring Amazon Ads and advertise within one of the world’s largest online marketplaces.

What are Amazon Ads?

Now you might be asking yourself, what ARE Amazon Ads, and how do they work? Well, Amazon Ads are a range of advertising solutions provided by Amazon that allow sellers to promote their products within Amazon. These ads help sellers increase their product visibility and drive traffic to their listings, ultimately leading to higher sales. Amazon offers various ad formats, including sponsored product ads, sponsored brand ads, and display ads, enabling sellers to choose the most suitable option based on their goals and budget.

Are They Pay Per Click?

Simply put: Yes, Amazon Ads operate on a pay-per-click (PPC) model. This means that advertisers only pay when a user clicks on their ad. Advertisers bid on specific keywords relevant to their products, and the highest bidder typically gains priority in ad placement. However, Amazon also takes into account the relevance and quality of the ad. They aim to display the most relevant and useful ads to its customers.

How Are Amazon Ads Similar to Google Ads?

Now we get to the question of how do Amazon Ads work verses how do Google Ads work. Although Amazon Ads and Google Ads are similar, they each have their own list of benefits. Amazon Ads share several similarities with Google Ads, particularly in terms of the pay-per-click model and keyword targeting. Just like Google Ads, advertisers bid on keywords and pay only when their ad receives a click. This similarity allows sellers experienced with Google Ads to easily transition to Amazon Ads and leverage their existing knowledge. Both platforms provide advertisers with performance metrics and insights to monitor the effectiveness of their campaigns. This data includes click-through rates (CTRs), conversion rates, and other relevant metrics to help optimize campaigns and achieve better results.

What Should I Expect To Spend On Amazon Ads?

The cost of Amazon Ads varies depending on factors such as competition, industry, and campaign objectives. Advertisers can set their own budget limits and bids, allowing for control over spending. To get an idea of the potential cost, sellers can utilize Amazon’s advertising console, which provides estimated bid ranges for specific keywords. It’s important to note that successful Amazon Ads campaigns are not solely dependent on high budgets, but rather on strategic targeting, compelling ad content, and relevant keywords.

What Types Of Business Are Best For Them?

Amazon Ads can be advantageous for a wide range of businesses. Whether you are a small business owner, an established brand, or even an individual seller, Amazon Ads can help you reach your target audience and increase product visibility. The platform is particularly beneficial for businesses selling physical products. This is because Amazon’s vast customer base and user-friendly interface make it an ideal marketplace for product discovery and purchase. Additionally, businesses targeting specific niches or industries can leverage Amazon’s robust targeting options to reach their desired audience effectively. With sponsored product ads, sellers can target users searching for specific keywords related to their products. Resulting in an overall increase in chances of conversions.

Amazon Ads Run by Boiling Point Media

Amazon Ads provide sellers with a powerful tool to increase product visibility, reach targeted audiences and drive sales within the vast Amazon ecosystem. By leveraging the pay-per-click model, sellers can effectively manage their advertising budgets. This will ensure they only pay for actual clicks on their ads. Now that you know how Amazon Ads work, for businesses looking for expert guidance in navigating the landscape, turn to Boiling Point Media. We offer comprehensive Amazon advertising services, helping businesses optimize their campaigns, improve product visibility, and achieve maximum return on investment. With in-depth knowledge of Amazon’s advertising platform, we are able to strategize, manage, and optimize campaigns to ensure optimal results.

Boiling Point Media is a full service marketing agency & film studio located in the heart of Oklahoma City. We are very knowledgeable with Amazon Ads. We provide all mediums used in the marketing process like email marketingsocial media marketing, SEO, and programmatic advertising. As well as filmmaking services such as filming, post production, and VFX. We would love to chat with you online, or give us a call to discuss how we can help you get a head start on your Amazon Ads.