Is Graphic Design a Dying Art?

by | Feb 20, 2023 | marketing blogs

  • A Graphic Designer specializes in creating visual content for a specified audience using a combination of artistic, technical, and communicative skills.
  • Graphic Designer roles have grown less and less due to a demand in a broader range of skills, but the importance of a graphic designer and their ability to use specific visual elements to communicate a message is still prominent.
  • Boiling Point Media graphic designers are well-versed in a range of skills including effective graphic designs, reaching the target audience, and creating visuals that builds your brand.


Graphic design is an essential aspect of modern-day communication and branding. Graphic Design is an art that combines creativity, technology, and visual aesthetics to create an identity for a product or service. However, with the emergence of new technologies like DALL-E, an AI assistant program created by OpenAI that generates images from textual descriptions, some people question whether the traditional form of graphic design is a dying art. New programs have the ability to easily produce images that are realistic and tailored to specific needs. This raises concerns about the future of graphic design and the role of human designers in this field. In this blog, we will explore whether graphic design is truly a dying art or whether it is simply evolving with new technologies.


What Does A Graphic Designer Do?

Graphic designers are professionals who specialize in creating visual content that communicates a message or idea to a target audience. They use a combination of artistic and technical skills to design and produce visual materials such as logos, advertisements, websites, packaging, and more. The main responsibility of a graphic designer is to visually communicate an idea in a way that is aesthetically pleasing and effective in conveying the intended message. This often involves working with clients to understand their needs and goals, conducting research and analysis, sketching out ideas, and using digital tools such as Adobe Photoshop, Illustrator, and InDesign to bring their designs to life. In addition to being skilled in design software, graphic designers also need to have a good eye for aesthetics, an understanding of color theory, typography, and composition, as well as knowledge of industry trends and best practices. Ultimately, the work of a graphic designer is essential to the success of many businesses and organizations, as it helps them communicate their brand and message in a way that is visually compelling and engaging.


How The Industry Of Graphic Design Has Changed

The role of the graphic designer has become somewhat diluted. This has led to a proliferation of job titles that don’t accurately reflect what a graphic designer does, such as “visual storyteller,” “brand strategist,” and “creative director.” While it’s true that graphic designers now work in a much broader range of areas than they used to, it’s important to remember that the core skills and principles of graphic design remain the same. A good graphic designer understands how to use visual elements to communicate a message, how to create a strong visual identity, and how to solve design problems in a way that is both functional and aesthetically pleasing.


DIY Graphic Design

DIY graphic design can be a cost-effective solution for small businesses or individuals who are just starting out. However, there are several limitations to DIY design that can make using a marketing agency like Boiling Point Media a better choice. For one, graphic design agencies have a team of professionals who are trained in the latest design trends and software. Graphic design agencies have access to a wide range of design tools and resources that may not be available to individuals. Additionally, marketing agencies have experience working with clients and understanding their specific design needs and goals. A graphic design team can provide a level of expertise and creativity that may be lacking in a DIY design. Finally, working with a marketing agency can save a lot of time and effort for individuals who may not have the skills or experience to produce a high quality graphic(s) of their own. Overall, while DIY graphic design can be a good option in some cases, utilizing the services of a marketing agency can often result in better design outcomes and overall business success.


Boiling Point Media Marketing Agency

Boiling Point Media is a full service marketing agency located in the heart of Oklahoma City. We have worked on a multitude of graphic design projects, big and small, for a large variety of companies that have left memorable impressions on their customers. In our creative playground, we have the knowledge and expertise that is sparse in today’s fast-paced technology filled industry. With our clients, we take transparency and trust to the next level with our monthly reporting and personal account managers. We have over 20 different marketing services including email marketing, social media marketing, search engine optimization (SEO), search engine marketing (SEM), and web design. For all of our marketing services, we use a great in-house graphic design team to create the necessary images for. We would love for you to come see us, chat with us online, or give us a call to discuss how to reach your company’s boiling point.



(405) 286-9635



7801 N Robinson Ave STE J-11, Oklahoma City, OK 73116


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