- Pros of SEO include increased organic traffic, saved money in the long run, increased conversion rates, and enhanced user experience.
- Cons of SEO include the time consuming nature in both the work and seeing results, and the constant maintenance necessary in order to work effectively.
- An SEO Specialist will have the expertise necessary to generate successful organic traffic increases.
Now-a-days simply building a website isn’t enough to gain natural traffic to your site. When searching on the web, have you ever wondered how search engines decide what results to show, and in what order? Or how you can get your website to appear at the top for specific audiences, without paying to be there? That is done with search engine optimization (SEO). Having a strong marketing strategy will result in many pros and cons of SEO.
What Is SEO?
There are different categories that SEO can be placed in: On-page, Off-page, and technical. On-page SEO includes getting the optimal keywords and using them enough for the intent to reach higher to appeal to search algorithms. Off-page SEO focuses more on your website credibility and trustworthiness. Technical SEO is more to do with things behind the website to make sure the search engine recognizes and understands the site. By having a good SEO specialist they will be able to boost your organic ranking which will affect your discoverability.
Is SEO Necessary?
Determining whether or not SEO is necessary depends on your marketing goals. In most cases, SEO is necessary for significant organic traffic increases. Recent studies show that 4 out of 5 consumers use search engines for local intent. SEO is essential to reach the correct, intended audience effectively. When someone is searching for products or services within your company’s industry, with SEO it will be easier for them to find you. Good SEO is able to improve not only search rankings but also user experience.
Pros of SEO
There are several pros of SEO that will make your website optimized to show up for specific people. SEO can help consumers in all levels of the buying journey which makes it versatile for long term lead generation. Let’s be real, we all know that the top search result gets the majority of clicks. The pros of SEO are what makes that happen organically for your website.
1. Increases Organic Traffic
One of the major pros of SEO is that organic traffic is increased. There are major differences between organic traffic versus paid ADs. With SEO you are able to boost your website’s views and clicks, basically hoping to boost organic traffic. SEO work entails making the website clearer for google to read as well as it makes it easier for google to pick it up through other small SEO tricks. By having a good SEO specialist it will make it easier for potential customers to find. Paid ADs will temporarily boost traffic but it will not be organic, and once your paid AD period is over traffic will dramatically drop and users won’t be able to easily find your site.
2. Enhances User Experience
Another pro of SEO is the enhanced user experience that comes along with optimizations on your site. Good on-page SEO will improve the structure of your site AND improve relevance and quality for your website visitors. SEO will help to ensure sites are fast loading, mobile-friendly, and easy to navigate. This is a huge pro of SEO because everyone has experienced a website that can’t load, or a site that only works well on a computer. By using SEO, technical performance will keep users engaged longer.
3. Saves Money In The Long-Run
Who doesn’t want to save money where they can? Saving money in the long run is another pro of SEO. SEO provides lasting visibility after the initial investment, so they are different from paid ads, which stop when the ad budget runs out. The organic traffic is free once your SEO strategy is in place, which in turn makes it cost effective and sustainable. On top of the lasting effects, SEO packages can start small and scale up based on how much your business needs. This is a pro of SEO because you get more value across all budgets.
4. Increases Conversion Rates
Another pro of SEO is the increased conversion rates to your site. By appearing first on searches related to your industry, you boost your visibility and credibility. When you see a site on the first page of search results, it indicates trustworthiness. SEO services entail target audience research, keyword research, and more. When SEO strategies are in place, ready-to-shop-consumers have a better chance of finding what they’re looking for, resulting in more conversions.
5. Builds Brand Authority and Trust
One of the last pros of SEO is the fact that it builds brand authority and trust. By appearing towards the top of search results, users will automatically trust your site more. By simply having a website with search engine optimized- content, it positions your brand as an authoritative figure within your industry. Showing your brand has experience allows you to show the niche expertise of your brand. By using the EEAT acronym through SEO your website will be better able to rank on search engines.
Cons of SEO
There aren’t a lot of cons of SEO work. The main limitations for SEO are time, cost, and algorithm changes. Depending on the needs and wants for your business, SEO may not be exactly what you’re looking for. If you’re not on a tight schedule and have the patience and willingness to see results, you have nothing to worry about.
1. Time-Consuming
The first con of SEO is the fact that it can be time consuming. Because SEO involves ongoing efforts like researching keywords and creating content, it may take a few weeks for your company to see results. SEO may not be ideal if your brand is looking for immediate results. SEO is a long-term investment for your business to boost sales and conversion by analyzing Google’s trends and algorithms. DIY SEO can quickly eat up your time, which is why you should hire an SEO specialist who will be able to optimize efficiently.
2. Takes Long To See Results
Another con of SEO is that it takes a while to see results sometimes because of how Google and other search engines read content across the web. Complex algorithms combined with the time it takes search engine bots to crawl, index, and evaluate the quality of new content, can delay noticeable results for days to weeks. Finding keywords and getting to the top of rankings may take a bit. More generalized and popular keywords are harder to rank for, but SEO has proven that it will slowly give your business the edge.
3. Constant Maintenance
The last con of SEO is that it requires constant maintenance to stay at the top of search results. Google’s frequent algorithm updates, requires constant monitoring and research to be able to keep your site at the top. Regular SEO audits and revisions are needed in order for your site to keep ranking and gaining clicks.
Is Investing In SEO Worth It?
You may be wondering if SEO is worth it for your business. We will always say yes! SEO will be cheaper in the long run, provide more organic traffic and do so much more for your business. SEO can potentially start out costly, but long-term it gains credibility and the conversion increases quickly outweigh the cost. If your business relies on people finding you online, SEO is more than worth it, it is essential. By hiring a specialist from Boiling Point, it will significantly improve your outcomes and will shorten the learning curve for your SEO success.
Schedule Successful SEO Services At Boiling Point Media
So what’s next? Are you ready to see your business website at the top of search results, organically? If you’re thinking about investing in SEO for your business, selecting the right SEO agency is essential to reaching your goals. At Boiling Point Media, we believe in the power of SEO and specialize in delivering customized solutions that align with your unique business needs. Our skilled team of SEO experts stays on top of the latest industry trends and best practices to help your website perform at its best. We recognize that no two businesses are the same, which is why we take a personalized approach to every SEO strategy. Whether you’re a local startup or a large e-commerce brand, we have the knowledge and tools to craft and implement a strategy that delivers real, measurable results.
If you are ready to work with SEO specialists, collaborate with Boiling Point Media. Our friendly and experienced SEO marketing team has the expertise you need to create successful outcomes for your marketing goals. Start today by getting to know our web design process as well as who we are and what we do at Boiling Point Media. We look forward to helping you get the results you’re looking for!
Contact Boiling Point
Contact Boiling Point Media today to learn more about on-page SEO.
Phone
info@boilingpointmedia.com
Address
7801 N Robinson Ave, Oklahoma City, OK 73116