Strategy Archives - Boiling Point Media

Why So Many Business Owners Struggle With Marketing

by Emily Taylor | Jun 2, 2026 | Strategy

Many business owners unknowingly sabotage their growth through inconsistent branding, scattered social media efforts, and a lack of clear marketing strategy. Without tracking results, understanding SEO, or defining a target audience, marketing budgets are often wasted...

The Hidden Truth About PPC Agencies: Is It Worth the Investment for Your Business?

by Emily Taylor | Oct 1, 2025 | Consulting

Pay-per-click (PPC) advertising offers immediate visibility, precise audience targeting, measurable ROI, and flexibility. Challenges in PPC advertising include high costs without proper management, risk of low-quality clicks or click fraud, and the need for ongoing...

Agency or A La Carte? The Pros & Cons of Going Full-Service

by Emily Taylor | Aug 15, 2025 | Business Planning

Explore expert insight when you hire a full service marketing agency by gaining new perspectives. There is a learning curve when hiring a new agency, it is important to stay patient and keep open communication. With Boiling Point Media’s help, you will be able to...

Benefits of Hiring A Social Media Manager

by Emily Taylor | Jun 12, 2025 | Consulting

Social media management is what allows audiences to find your business organically. Benefits of hiring a social media manager includes the reassurance that the posted content aligns with your company’s goals and audience interests. At Boiling Point Media we...

2025 Marketing Predictions and Trends

by Emily Taylor | Feb 19, 2025 | Media Strategy and Analysis

Some marketing predictions for 2025 include increased AI assistance and an emphasis will be put on hyperpersonalized content. Popular trends that are integrated into marketing campaigns include optimized media and agency relationships, a focus on customer journey, and...

Why Choose A Marketing Agency Over An In-House Team

by Emily Taylor | Oct 3, 2024 | Consulting

A marketing agency provides services designed to deliver brand awareness & sales leads from a variety of marketing platforms . An in-house marketing team performs marketing work within an organization through its employees, rather than by outside individuals or...

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