Is SEO Worth It For Your Business?
Search Engine Optimization (SEO) is the process of enhancing your business's website on search engines to increase organic traffic and making your website easy to find for potential customers. Investing in SEO for your business is worth it because of online searchers...
Google’s Helpful Content Update: How it Affects Search Results
The 2023 Google Helpful Content Update is complete and took 2 weeks to fully roll out. This Helpful Content Update is geared towards rewarding websites with quality & helpful content on them. This is a sitewide update versus a page by page update so the whole site...
What Are Google Performance Max Campaigns?
Google Performance Max Campaigns are advertisements designed to enhance cross-channel optimization, machine learning, improve user experience, and allows a real-time budget. The best practices for optimizing performance max campaign goals include regularly monitoring...
Understanding the Differences Between AR, VR, and XR in Filmmaking
The main difference between AR, VR, & XR is what type of reality someone is in. AR, VR, & XR is being used more and more by filmmakers to create movies. Boiling Point Media is using a lot of XR in their film production. In today's rapidly evolving world of...
How To Prepare For Holiday Advertising At Your Business
For a successful holiday season, prepare your holiday advertising & marketing strategy in July or August. Having a holiday marketing checklist can help your business stay on a plan for success. Make sure you are ready for the major shopping days of the...
Navigating the SEO Maze: Can You Do SEO Yourself?
Pros of DIY SEO include more control and flexibility, less expensive, and you get a high learning experience. Good and effective SEO strategies include doing keyword research, keyword insertion, optimizing title tags, meta descriptions, alt tags, heading tags, urls,...
What Is Camera Tracking In Cinematography
Camera tracking refers to the process of accurately reproducing the movement of a real-world camera within a 3D digital environment. Camera tracking in filmmaking allows for a real and immersive experience, creative freedom, it's cost efficient, saves time and has a...
What is Brand Building- A Complete Guide
Brand Building is the ongoing process of creating a meaningful connection with your audience in order to increase brand awareness. Building a brand is important because you can stand apart from the competition, build an emotional connection, create trust and...
What Is The Difference Between 2D & 3D Animation?
2D animation involves creating a sequence of two dimensional images whereas 3D animation creates life-like three dimensional moving images. 2D is more beneficial for traditional storytelling and for a more cost-effective project and 3D offers a bigger sense of...
How Amazon Ads Work and What You Need to Know
Amazon Ads advertising solutions that allow advertisers to bid on certain keywords that are closesly related to their industry, making them the top seller to increase product visibility. Amazon Ads are similar to Google Ads in the way that advertisers bid on keywords,...