Revolutionizing Filmmaking: The Power of Unreal Engine
Unreal Engine was originally created for use in video games but has evolved into a filmmaking tool. Creating fantasy worlds and characters are 2 main uses of Unreal Engine when creating a movie. Boiling Point Media has been using Unreal Engine in the creation of their...
Google Business Profile: A Game-Changer for Your Business
A Google Business Profile (GBP) is a free listing that appears within search results on Google. Because of Google's domanice in the search market, the GBP has become the most used listing on the internet. By filling out & optimizing a GBP, you can receive more...
Advantages To Using An LED Volume Wall For Filming
There are many advantages to using an LED Volume Wall in filmmaking which largely center around creative control & output. Using an LED Volume Wall in filmmaking is very popular with many movie directors. Filmmakers utilizing an LED Volume Wall during production...
History of VFX: Movie Magic Evolution
Visual Effects is the revolutionary transformation in the film industry that dates back to the 19th century, bringing made-up worlds to life. Notable milestones, inventions, and techniques include stop-motion, the bluescreen, live film combined with matte paintings,...
Is SEO Worth It For Your Business?
Search Engine Optimization (SEO) is the process of enhancing your business's website on search engines to increase organic traffic and making your website easy to find for potential customers. Investing in SEO for your business is worth it because of online searchers...
Google’s Helpful Content Update: How it Affects Search Results
The 2023 Google Helpful Content Update is complete and took 2 weeks to fully roll out. This Helpful Content Update is geared towards rewarding websites with quality & helpful content on them. This is a sitewide update versus a page by page update so the whole site...
What Are Google Performance Max Campaigns?
Google Performance Max Campaigns are advertisements designed to enhance cross-channel optimization, machine learning, improve user experience, and allows a real-time budget. The best practices for optimizing performance max campaign goals include regularly monitoring...
Understanding the Differences Between AR, VR, and XR in Filmmaking
The main difference between AR, VR, & XR is what type of reality someone is in. AR, VR, & XR is being used more and more by filmmakers to create movies. Boiling Point Media is using a lot of XR in their film production. In today's rapidly evolving world of...
How To Prepare For Holiday Advertising At Your Business
For a successful holiday season, prepare your holiday advertising & marketing strategy in July or August. Having a holiday marketing checklist can help your business stay on a plan for success. Make sure you are ready for the major shopping days of the...
Navigating the SEO Maze: Can You Do SEO Yourself?
Pros of DIY SEO include more control and flexibility, less expensive, and you get a high learning experience. Good and effective SEO strategies include doing keyword research, keyword insertion, optimizing title tags, meta descriptions, alt tags, heading tags, urls,...