What E-E-A-T In SEO Is & Why It’s Important
The way Google determines a site's credibility and rank can be remembered by the acronym EEAT: experience, expertise, authoritativeness, and trustworthiness. The best ways to improve EEAT include providing transparency, create positive brand reputations, the use of...
What is Position Zero & Why is it Important?
Position zero is the very first position in a Google search result that's above organic SEO. This zero position is determined by Google's EAT standards. Boiling Point Media is a full service marketing agency who is experienced in these SEO practices and ranking in...
Things To Consider When Choosing A Marketing Agency
A digital marketing agency is a company that focuses on different marketing strategies that may include SEO, social media, content creation, web development, digital strategy, and more. When choosing a marketing agency, you should consider their caliber, credibility,...
Why Use a Marketing Agency Instead of Buying Direct
Working with a marketing agency is beneficial for your business rather than doing a DIY marketing strategy. Boiling Point Media's Process includes media buying software, transparent reporting, monitoring, audit/post reporting, and media buying/creative. Boiling Point...
Why You Should Retain A Marketing Agency Long Term
The marketing agency you choose can either make or break your business. Look for a marketing agency that focuses on you, has a consistent approach, follows through with commitments, who actively tries to connect with you, hear your opinion, shares resources, continues...
Google Algorithm Update 2022 – Helpful Content Update
Google's Helpful Content Update rolls out August 21, 2022 and has the purpose of finding and favoring content that's written specifically for the user. The main types of content that will be impacted includes shopping, arts/entertainment, tech and tech related...
Boiling Point Now Managing Amazon Ads
Boiling Point Media now offers Amazon Ads services. The different types of Amazon Ads include sponsored, headline search, native, product display, videos, and stores. Boiling Point Media is a full service marketing agency that has experience with Amazon Ads. At...
Superpowered Women: The Progression of Women in Animation at Boiling Point Media
With gender equality rising in all areas of profession– specifically in male dominated ones, like the world of animation, we are seeing some incredibly powerful women emerge, and Boiling Point Media (BPM) is here for it! The animation industry being a bit of a “boys...
American Innovation and Choice Online Act
The American Innovation and Choice Online Act was created to ban big tech companies from favoring their own services in an anticompetitive way. Instead of big tech companies dominating the digital marketplace, small businesses and entrepreneurs will have an equal...
Why Has Nostalgia Become the Megatrend of the 2020’s
There is no doubt that trends from previous decades are inspiring our generation today. Have you ever walked into a store and started to think, “Am I experiencing Deja Vu of the 90s?” If you said yes, you are not alone! Today’s trends are not so much “today’s,” they...